Consumer Insight Products 
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The insights that enable smart decisions

Deep consumer insights — in the form of Acxiom’s data enhancements, lists, demographics, segmentation and buying behavior — enable effective and profitable marketing initiatives and business decisions. 

Acxiom has helped businesses and organizations just like yours achieve success for over 40 years — by providing insight into consumer preferences and behaviors via the most thorough and accurate consumer data products and services available.


Visit our new online Data Products catalog

The Acxiom Consumer-Data Quality Pledge
Consumer Insight Services
Analytics Data

Who are your customers? More to the point, who are your most profitable customers?
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Contact Suppression

InfoBase-X Suppression accesses a single master suppression file that contains over 100 million suppression records.
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Data Enhancement

Your data, combined with Acxiom’s InfoBase-X Enhancement, gives you the power to clearly recognize and respond to your customers’ wants, needs and expectations.
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Email Marketing

InfoBase-X eProducts are the most comprehensive, accurate and largest resource available today for expanding your customer email database.
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Geospatial Solutions

Geospatial solutions combine data, software and consulting to enable you to integrate Acxiom’s marketing capabilities with a spatial view of the market to improve mass marketing, store and merchandising performance.
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Recognize Your Best Leads

Determining which leads hold the most promise and acting quickly to tailor offers to those prospects can mean significant ROI increases – and save you valuable time.
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Lists

Increase the results of your marketing initiatives through access to a comprehensive national database covering over 126 million households and 190 million individuals.
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Segmentation

Acxiom PersonicX allows you to segment your consumers at a household level, turning raw data into accurate, actionable information faster than ever before.
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Solutions and Special Offers

We’re so sure we can change your business with our insight, we’re willing to prove it!
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Telemarketing and Teleservice

In a world where marketing can be so impersonal, customers respond better to companies that make the effort to really know who they are.
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Contact Us

Call 1-888-322-9466 or
1-501-342-7799

Contact a solution expert

Case Studies
Consumer Dynamics
White Papers

Get Your Lazy Assets to Work
Many companies recognize they have potentially powerful data assets that may help with acquisition and retention efforts, but they don’t know where to begin to make it do more.
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For Want of a Nail: Consumer Data and the Privacy Balance that Drives Customer Acquisition and Satisfaction
Optimum consumer data and contact suppression gives you the tools you need to conquer the kingdom. Without it, for want of a nail, your business could fail.
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Capitalizing on the Original Social Network
When it comes to consumer decisions, a key group of influencers and stakeholders has been forgotten: The beyond-the-household family or the “original social network.”
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  • Consulting and Analytics
  • Digital Agency Services
  • Direct Marketing Agency Services
  • Privacy Services
  • Marketing Database Solutions
  • Targeted Advertising
  • Digital Marketing Platform
  • Background Screening
  • Customer Data Integration
  • Consumer Insight Products
  • Identity Solutions
  • Infrastructure Management Services
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