November 4, 2009

Featuring Janet Rubio, Engauge Tim Suther, Acxiom 3:30 p.m. - 5:00 p.m. EDT Helen Mills Theater 137 West 26th Street New York City, NY Hors D'oeuvres & Beverages Reception

During this interactive session, you'll learn the answers to:

• What is the key to higher performing marketing and advertising?
• What is iDirect and what does it mean to the discipline of marketing?
• What are the four principles to successful iDirect marketing that lead to increased return on marketing investment (ROMI)?
• How can you get the most out of examples of marketers who are transforming and progressing classic direct marketing principles to today's multichannel world?

Janet Rubio is Engauge Direct's Chief Insights Officer. She has more than two decades of experience in direct marketing. In addition to leading Dell's direct marketing efforts, she built its first marketing database, program measurement system, and call-forecasting model. At Engauge, Janet directs campaigns that have measurable metrics and a solid business strategy. She is co-author of Planting Flowers, Pulling Weeds, has taught direct marketing classes at the University of Texas in Austin, and has written numerous articles for direct marketing trade publications.

Tim Suther is Acxiom's Senior Vice President of Multichannel Marketing Services. Tim has more than 25 years of experience applying disruptive technology-enabled business models to achieve transformational results across a wide variety of industries.

The Series: Live thought-leadership events, both in-person and web-based, designed to enable your interaction with industry-recognized experts. Register today to secure your place - seating is limited.

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