Insights on Consumer Behavior Regarding Auto Insurance – From Agents to Online and More
Latest study reveals who’s cutting corners and who’s not when shopping for auto insurance.
As the auto industry navigates through the current challenging economic environment, consumers are proving instrumental in driving change, creating the basis for a new dynamic for success. This study allows insurance marketers to recognize which consumers are likely to change, who is shopping around online and which consumers are increasingly less loyal to insurance agents.
Download your copy of the Insurance Consumer Dynamics study. Click here.
A consumer-segmentation approach and analyses contained in the study offer a method for reach the right customer at the right time through the right channel.
Key research findings reveal:
- Captive and direct insurers can more accurately target specific groups of consumers who are less active in the marketplace, yet open to change
- Member-based firms can deliver timely communications to those consumer households recognized as actively shopping
- Direct insurers can study the characteristics of consumers who prefer the agent model and target them with appropriate offers, emphasizing reliability and service
To download your copy of the Insurance Consumer Dynamics Executive Summary, click here.
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