Acxiom makes data and segmentation insights accessible through its media partners for use by clients
for targeting advertising and other messages. The resulting targeting precision enables clients to
reach their most valuable audiences with customized content, propelling offline and online sales in
ways that are highly measurable.
Acxiom’s partnership with leading technology platform and solution providers enables Acxiom to provide our clients with an integrated, highly reliable suite of technology-enabled services. Acxiom integrates the products of selected companies, chosen for quality and innovation from among the leaders in each category, and welds them into a smoothly functioning, cross-channel marketing solution.
Acxiom partners with select enterprises to generate insights about consumers' attitudes, behavior
and preferences relating to their interests and demand for industry-specific products and services.
These insights enable our clients to maximize their ROI for their product innovation, brand
communication and personalized marketing programs.