Privacy
Policy for this Website (www.acxiom.com)
This privacy statement applies solely to information
collected by Acxiom Corporation on www.acxiom.com
and is designed to ensure that visitors to this website understand how and why
Acxiom collects and uses information provided by users of this site.
INFORMATION COLLECTION AND USE
Use by Acxiom Corporation
This website allows you to request information from Acxiom;
register for special offers, seminars or demonstrations; participate in surveys
and contests; download thought leadership papers; subscribe to some Acxiom
products and services; and submit an application for employment. To support
these activities, Acxiom will ask for information about you and the company for
which you work. To register for certain products and services, you may be
required to provide sensitive information. The information you provide will be
used to support your relationship with Acxiom.
To fulfill a particular request, the information you provide
may be shared within the Acxiom Corporation family of businesses. We may use it
to make this site easier for you to use and to inform you of services and
product updates, new products and other related information from Acxiom.
Use by Third Parties
The information you provide may also be provided to our
partners and third parties we believe may offer products or services of
interest to you. Acxiom screens all third parties that would receive such
information and reviews the intended use of the data before providing any
information to them. These parties include such companies as software and
hardware vendors and other information providers.
Acxiom may also provide aggregated information, such as the
number of visitors to the site or the results of a survey, with our partners
and third parties to develop suggestions to improve our website accessibility
and the services provided on the site. Aggregated data is not linked to any
personally identifiable information.
Acxiom may use contractors and other service providers to
help us deliver content and fulfill requests made on this site. However, in
these instances, the information you provide remains the property of Acxiom
Corporation.
In addition, we reserve the right to disclose the information you provided as required by law and when we believe
disclosure is necessary to protect our rights or comply with a judicial
proceeding, court order or legal process served on our website.
This website also contains links to other sites. Please be
aware that Acxiom is not responsible for the privacy practices of these other
sites. We encourage you, when you leave this site, to read the privacy
statements of these other sites.
Acxiom’s Information Products
Acxiom gives consumers the opportunity to opt out of our online advertising products and our marketing and directory products at no cost on this website or over the phone.
Consumers who wish to opt-out of all Acxiom marketing information products may complete and submit an opt-out request form by clicking here. To opt out of just our online advertising products Click Here. Acxiom offers access and correction for our background screening products as required by the Fair Credit Reporting Act at no charge. To learn more about our marketing products you may review our booklet "Understanding Acxiom's Marketing Products" by clicking here.
Access to information about consumers in our
directory, and our fraud detection and prevention products will be provided in
the form of a Referent Report that is available for a processing fee of $5. You
may complete and submit a request form for your US Reference Information Report
by
clicking here.
Technologies
Acxiom uses technologies to help us understand which parts
of our websites are visited most often and understand traffic patterns on
pages.
Cookies: This site uses cookies to tailor web content to
match your browser capability. You can set your Internet browser
to notify you when you receive a cookie, giving you the chance to decide
whether or not to accept it. If you reject the cookie, you may still use this
site, but you may be limited in the functionality of some areas. For more
information about cookies, visit How Cookies Work.
Sensors: To determine your ability to receive HTML-based
e-mail messages, Acxiom may include a coded sensor in its HTML-based e-mail
messages. The sensor activates when the e-mail message is opened and flags the
e-mail address of the recipient as one that is capable of receiving HTML-based
e-mail messages. This capability helps us to send the e-mail in a format you
can read, which allows us to track the aggregate number of e-mails read and to
measure, in aggregate, if any of the links in the e-mail were accessed. No
other information is collected or used. If the recipient cannot receive HTML
e-mails, the recipient will not receive a functioning sensor.
Log Files: We use IP addresses to analyze trends, administer
the site, track users’ activities and gather broad demographic information for
aggregate use in improving the site.
YOUR CHOICES AND HOW TO CONTACT US
Unsubscribe or opt out
Acxiom offers you the opportunity to opt out of receiving
promotional e-mail, calls or mail from Acxiom about our products and services.
* For e-mail, individuals may opt out at any time by using the
unsubscribe mechanism within the e-mail, which allows individuals to manage their
subscription preferences regarding Acxiom’s newsletters, e-mail alerts and
special offers. This mechanism does not allow a user to opt out of receiving
transactional e-mail, such as registration confirmation, product updates and
responses to direct requests.
To opt out of calls or direct mail, individuals may fill out
the form on the registration page or by call 1-888-3ACXIOM.
If the information individuals have provided is made available
to third parties, they will also be given the opportunity to opt out of this
practice by returning to the registration site or calling 1-888-3ACXIOM.
At the time information is collected, other choices you have
about how the information may be used will be explained.
Access and correction
Individuals may access and correct the information provided on
this website. To obtain a copy of or to correct this information, go to the
registration page and follow the instructions provided there or call
1-888-3ACXIOM.
Questions
To ask questions about the acxiom.com privacy policy, e-mail privacy@acxiom.com or call 1-877-774-2094.
OTHER IMPORTANT INFORMATION
Acxiom’s Information Products and Services
Acxiom does not provide products or services to children,
and all individuals who register online for products or services with Acxiom
and provide individual information should be 18 or older.
For information about Acxiom’s information product policies,
click
here.
Security
Acxiom takes security seriously. We take reasonable
precautions to keep our sites and systems secure and to prevent personal data
from being made available to any unauthorized person or business.
Safe Harbor
Acxiom abides by the principles of the Safe Harbor framework
as set forth by the U.S. Department of Commerce regarding the collection, use
and retention of data from the European Union. The Direct Marketing Association
resolves Acxiom’s third-party disputes. For more information about Acxiom’s
Safe Harbor Certification, click here.
Notification of Changes
This policy was last revised in July 2007. Our methods of
information collection and uses of the information are unchanged.
If we decide to change our privacy policy in a material way,
we will post a notification highlighting those changes on our home page.
If we decide to use personally identifiable information in a
manner different from that stated at the time it was collected, we will notify
affected individuals by e-mail. Individuals can choose whether or not to allow
Acxiom to use information related to them in this new manner. If we do not receive
permission, we will use the information in accordance with the privacy policy
under which the information was collected.
In the event Acxiom is purchased, data collected on this
site will be one of the transferred assets.
Effective Date: October 15, 2007