As a global leader in
helping clients manage consumer information, Acxiom has long understood the
importance of fair information practices and consumer privacy. Acxiom helps
clients improve relationships with consumers by making individual recognition
possible across the entire enterprise, including over the Internet, over the
phone and in retail outlets. The growth of e-commerce and remote transactions
means a company’s ability to know its audience also involves honoring
individual preferences regarding privacy. Today, marketers are required by good
corporate citizenship practices, and in some cases by legislation, to put
procedures in place that enable individuals to control how, when and for what
reasons companies communicate with them.
These procedures also
enable individuals to control how companies share data about them with others. With
customer data often stored in different systems across a company and with
potentially different spellings of names and addresses, it is difficult for
most companies to establish or honor their commitments to consumers about how data about them will be used.
Acxiom provides the
critical services, products and technology that companies need to honor
customer preferences and maintain good customer relationships. Acxiom and its
associates worldwide pledge to conduct our business according to the following
Notice, Access and Choice
Acxiom recognizes that
individuals should be informed as to how information about them is used and
should have choices about the dissemination of that information.
Acxiom is an active
member of local trade associations in the countries where we conduct business
and conforms to all self-regulatory guidelines of these associations. Acxiom
also actively monitors local laws in order to be compliant with any regulatory
Acxiom pledges to
conduct our relationships with clients and other information providers in an
ethical and professional manner.
Acxiom is committed to
educating our clients, our associates and the industry about the issues,
guidelines and laws surrounding individual consumer privacy issues and Acxiom’s
Fair Information Practices Policy.
Acxiom maintains strict
quality control procedures to ensure our information is as accurate as
Acxiom maintains strict
security policies and procedures to ensure that information will not be made
available to any unauthorized person or business.
Acxiom offers services and information products that create value —
including lower prices, greater access, better security, timeliness and
diversity — for consumers.