U.S. Products Privacy
Policy
SCOPE
Acxiom respects the
privacy of every individual about whom we either process information or
maintain information within Acxiom’s information products. We offer
information management services and information products to our clients.
When we provide information management services, we process our clients’
information according to the terms and conditions of the contract. When
Acxiom provides information products to our clients, we adhere to the
information practices described in this privacy policy. To view this policy
in .pdf format click here.
PERSONAL INFORMATION COLLECTION AND USE
Acxiom brings to
market three types of information products, each containing only the
information needed for the intended use. Each of Acxiom’s information
products is designed for specific use by our clients with a legitimate need
for the product.
Marketing Products: These products contain information on
households in the U.S. and are developed from many sources, including:
- Public record and publicly available information: Telephone directories, website directories and
listings, real property recorder and assessor information.
- Data from other information providers: Demographic information, surveys and
questionnaires with appropriate notice and summarized or aggregated
purchase information.
Acxiom’s marketing products do not include specific details about a purchase, detailed financial information, credit information, medical information or Social Security Numbers. We will not knowingly collect, use or disclose data for marketing purposes on anyone under the age of 18. We do use information related to children to identify and remove minor records from ours and our client’s marketing files.
Acxiom also uses the
U.S. Direct Marketing Association’s (DMA) Mail Preference and E-mail
Preference suppression files, as well as state and federal do not call
lists in the development of its marketing products.
Acxiom’s marketing
products are used by qualified companies, non-profit organizations and
political organizations in their marketing, fundraising, customer service
and constituent service and outreach programs. The information can be used
to enhance customer and constituent files and provide lists for prospecting
and fundraising purposes. Acxiom’s clients use our marketing products to
provide customers and prospects with better service, improved offerings and
special promotions.
Acxiom also enables our clients and online advertising partners to deliver content that is
relevant and meaningful to their users while protecting the privacy of consumers and offering
them a choice about participating in such activities. To learn more about our
online advertising products privacy policy click here
Directory Products: These products contain contact information
such as name, address and telephone number for most of the households and
businesses in the United States. These databases are developed from the
white and yellow pages of published U.S. telephone directories and
information available through directory assistance.
Acxiom’s directory
products are used by companies, non-profit organizations, government
agencies, political organizations and consumers through Internet sites to
search the entire United States to locate names, addresses and telephone
numbers. For example, we license some of our directory products to
companies as an automated and inexpensive form of directory assistance. We
also license the directories to search engines on the Internet that provide
free nationwide directory searches to consumers.
Fraud Detection and
Prevention Products: These products contain information about individuals and
households in the United States for risk mitigation, including identity
verification, information verification, fraud detection and fraud prevention and provide online links to services offered by
other information providers. We will not knowingly collect, use or disclose data for these purposes on anyone under the age of 13. These products include information from many
different sources, such as:
- Directories, real property recorder and assessor
information, current drivers
license information, where allowed by law, current motor vehicle information, where allowed by law,
deceased information, and other suppression information.
- Data from other information providers: Telephone
companies, surveys and questionnaires with appropriate notice,
consumer-provided contact information and identifying information from
credit bureaus where permitted by law.
These products and
access to other information providers’ services may include, where
permitted by law, financial information, Social Security numbers and other
information typically considered sensitive.
Acxiom’s fraud
detection and prevention products are used by qualified companies
(primarily in the finance, insurance, mortgage, real estate and retail
industries), non-profit organizations and government agencies to verify the
identity of consumers and to investigate suspicious transactions for fraud prevention. The basic verification service tells our client
whether identifying information provided by a consumer is valid, current
and correlates to that individual. To protect the use of this
information, Acxiom does not provide our fraud detection and prevention
products to individuals.
Additional Terms and
Conditions: For a company to
use Acxiom’s products and services, they are required to enter into a
contract with Acxiom. The terms of these contracts may further govern the
use of personal information collected and maintained by Acxiom.
Contracted Services: Where permitted by law, third parties under
contract to Acxiom may have access to the information in Acxiom’s information
products for the purpose of assisting in processing the data. Some of these
third-party contractors may reside outside the United States.
YOUR CHOICES AND HOW TO CONTACT US
Opt-Out from
Acxiom’s Marketing Products: Acxiom gives consumers the opportunity to opt-out of our online advertising products and marketing and directory products at no cost. Acxiom utilizes the Direct
Marketing Association’s Mail and E-mail Preference files as well as the
various state registries and the Federal Trade Commission’s Do-Not-Call
Registry in developing our marketing and directory products. Consumers
registered with any of these organizations do not need to also opt-out with
Acxiom to prevent use of information related to them for prospecting purposes.
Consumers who wish to opt-out of all Acxiom marketing information products
may complete and submit an opt-out request form by clicking here: Opt-Out Form Request. To
opt out of just our online advertising products Click Here. To Learn more
about our marketing products, please review our booklet "Understanding
Acxiom's Marketing Products" by clicking here.
Acxiom will also
accept opt-outs from qualified third parties. To obtain a copy of Acxiom’s
third-party qualification criteria, please send an e-mail to privacy@acxiom.com.
Access and
Correction to Acxiom’s Directory and Fraud Detection and Prevention
Products: Acxiom offers
access to and correction of information in our directory products and our
fraud detection and prevention products.
Access to
information about you in our directory and our fraud detection and
prevention products will be provided in the form of a U.S. Reference Information Report
that is available for a processing fee of $5. You may complete and submit a
request form for your US Reference Information Report by clicking here. Alternatively, you
may email us with questions at referencereport@acxiom.com or by calling
1-877-774-2094.
After you receive your Reference Information Report, you may contact us
online, by phone or in writing about correcting any inaccurate information
with Acxiom and with the original source of the information.
Complaint Process: Acxiom provides consumers a formal method
for filing a complaint about our practices or procedures. This method
specifies what information must be included in the complaint and where it
should be directed. To learn how to file a complaint, e-mail us at privacy@acxiom.com
or call 1-877-774-2094.
Other Questions: If
you have any other question about any of Acxiom’s information practices or
products, email us at privacy@acxiom.com or call 1-877-774-2094.
OTHER IMPORTANT INFORMATION
European Union Safe
Harbor: As a global
company, Acxiom Corporation abides by privacy laws of many countries.
Acxiom maintains an industry-recognized leadership role in consumer privacy
and was one of the first U.S. companies to register with the U.S.
Department of Commerce for EU Safe Harbor. More information about these
guidelines can be found in Acxiom’s EU Safe Harbor Policy, available here or by calling 1-877-774-2094.
Accuracy: Acxiom maintains quality control procedures
to ensure the information we compile and process is as accurate and
complete as possible. Acxiom responds promptly to questions from clients
and consumers about the accuracy of information.
Security: Acxiom maintains security procedures
designed to keep information we own, license and process from being
accessed by any unauthorized person or business. We use a variety of
multi-level security systems to control access to our services and
information products. All users at client locations, as well as all Acxiom associates,
must have the appropriate access codes and be authorized to access certain
data and applications.
Acxiom conducts risk
assessments and regular audits on our internal and external information
systems to assess our ability to maintain the integrity of client and
Acxiom data. Our enterprise security operations center maintains real-time
monitoring for information system vulnerabilities and unauthorized access
attempts into our internal systems. We also maintain physical security for
our facilities and limit access to certain critical areas of our business.
We take reasonable
precautions to ensure that our security procedures are adequate for the
protection of our computer systems and data, but this does not eliminate
the possibility that our security will be breached. If a security breach
causes Acxiom leadership to believe individual consumers are at actual risk
for identity theft or other fraudulent activities that may cause
substantial harm or inconvenience to consumers or if such breach otherwise
requires public notification, Acxiom will post a security alert notice on
our website (www.acxiom.com)
that will provide relevant information for consumers and Acxiom clients to
consider to protect against fraudulent and other harmful actions that may
result from the unauthorized access.
Compliance: Acxiom participates in industry efforts to
establish fair and workable guidelines above and beyond current laws and
regulations and believes such actions are an effective way to protect
privacy of the environment. We also support legislation and regulatory
efforts to introduce fair and workable guidelines that protect privacy of
consumers. We actively work to ensure that such guidelines are consistent
with and complement established self-regulatory measures and that they
enable the consumer to continue receiving the benefits that appropriate
information use, sophisticated marketing techniques and
transaction-processing services provide.
When Acxiom provides
information management services to our clients, we process our clients’
information in strict accordance with the terms and conditions of the
contract. Some of the services we provide to companies such as financial
institutions and healthcare organizations are governed by laws such as the
Fair Credit Reporting Act, Gramm-Leach-Bliley, the USA PATRIOT Act and the
Health Insurance Portability and Accountability Act. In these and similar
situations, Acxiom works closely with our clients to ensure the processing
we perform is in accordance with all the laws governing those activities.
Awareness: Acxiom is committed to privacy education.
We provide education to our clients, our associates and the industry about
the issues, guidelines and laws surrounding individual consumer privacy
issues, corresponding responsibilities and Acxiom’s privacy policies and
practices. Acxiom provides education and consultation to clients about
privacy compliance and about the laws and industry guidelines that protect
consumers. Acxiom advocates speak at various events and emphasize the
importance of responsible data collection and use.
Privacy education is
part of the culture at Acxiom. We provide information to all U.S.
associates — beginning with an educational session during the orientation
of new associates — about the importance of privacy. We provide ongoing
education about the laws and accepted practices in which Acxiom conducts
business. As changes in legislation or industry practices occur, special
education may be provided to update our associates on the new practices.
At the time of initial employment and annually thereafter, we require all Acxiom associates to complete privacy education and pass a certification test. When appropriate, Acxiom disciplines associates who violate our privacy policies.
Privacy Policy
Changes: From time to time
Acxiom may update and revise our privacy policy based on changes in our
business environment and changes to applicable law. We urge consumers and
clients to periodically visit our website to understand any
changes that may have occurred.
Our privacy policy
contains an “effective date” reflecting when the last changes occurred.
Effective Date:
May 22, 2012