Audience Propensities

Wouldn’t it be great to know who your best customers are at any moment? Even better, to know which ones are most likely to buy so you can talk directly to them? Now you can, with Acxiom Audience Propensities.


While other big data analytics focus on what was, Audience Propensities focuses on what is likely to be. The result is more effective marketing, higher profitability and a superior customer experience.

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Mined from a broad cross-section of data, Audience Propensities provides statistically-validated propensities for 13 industries that enable you to more scientifically select media and more efficiently reach your intended audience. Get rich insight into potential spending, in-market timing, brand affinity, media consumption and shopping behavior – all tuned to specific vertical markets.

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