News Archives - Acxiom

Acxiom Chief Privacy Officer Sheila Colclasure Named 2017 Presidential Leadership Scholar

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Colclasure selected to participate in prestigious program

LITTLE ROCK, Ark., Feb. 9, 2017 /PRNewswire/ — Acxiom® (Nasdaq: ACXM), the data foundation for the world’s best marketers, today recognized Sheila Colclasure, chief privacy officer and global executive of privacy and public policy, for being selected to participate in The Presidential Leadership Scholars program, a unique leadership development initiative that draws upon the resources of the presidential centers of George W. Bush, William J. Clinton, George H.W. Bush and Lyndon B. Johnson. Colclasure is one of 60 Scholars chosen for the program’s third annual class. Read More

LiveRamp Launches IdentityLink For Data Owners

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Marketers Benefit From Access To Unique, People-Based Consumer Data

SAN FRANCISCO, Feb. 2, 2017 /PRNewswire/ — LiveRamp, an Acxiom® company (NASDAQ: ACXM) and leading provider of omnichannel identity resolution, today announced the launch of IdentityLink for data owners. This solution allows data owners to better monetize their assets by supporting brands’ people-based marketing initiatives. In turn, marketers can leverage this data to better understand consumer preference before onboarding data into digital channels, improving the consumer experience. Read More

Acxiom Expands Partnership with DataXu

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First-of-its-kind partnership bridges the gap between television and digital audiences

LITTLE ROCK, Ark., Jan. 31, 2017 /PRNewswire/ — Acxiom® (Nasdaq:  ACXM), the data foundation for the world’s best marketers, today announced it has expanded its partnership with DataXu, a leading provider of programmatic marketing software, to allow DataXu to license its third-party data for advanced TV and analytics solutions. The first-of-its-kind partnership will allow advertisers and agencies to engage their own first-party audiences across all addressable channels, including TV, and drive more effective data-driven marketing across all screens. Read More

Acxiom and Verve Enter into Advanced Partnership

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Partnership unites leaders in location-powered mobile and offline data accuracy to provide greater precision and insight in mobile activation

LITTLE ROCK, Ark., Jan. 17, 2017 /PRNewswire/ — Acxiom® (Nasdaq:  ACXM), the data foundation for the world’s best marketers, today announced it has entered into a strategic partnership with Verve™, the industry leader in location-powered mobile marketing. This partnership unites leaders in mobile advertising and offline data accuracy to allow agencies and marketers to reach consumers with greater precision, insight, and location-informed relevance across mobile devices. Read More

Acxiom Announces Global Data Team

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Acxiom Appoints Three Industry Executives to Expand Data Capabilities Globally

LITTLE ROCK, Ark., Jan. 9, 2017 /PRNewswire/ — Acxiom® (Nasdaq: ACXM), the data foundation for the world’s best marketers, today announced new global data capabilities that will expand its global data curation and data activation reach through the appointment of three industry executives with more than 50 years combined experience in global data to its Audience Solutions division: Marc Fanelli, Chandos Quill and Karen Caulfield. Read More

Acxiom Announces Audience Cloud For Advanced Cross-Channel Management of Acxiom Data

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Self-service tool makes Acxiom data searchable and supports audience sizing, segmentation and distribution across the Acxiom digital partner ecosystem

LITTLE ROCK, Ark., Jan. 5, 2017 /PRNewswire/ — Acxiom® (NASDAQ: ACXM), the data foundation for the world’s best marketers, today announced the Acxiom Audience Cloud™, a self-service tool for accessing Acxiom data that allows marketers to find the right audience for their campaigns, adjust the size, test new segments and distribute audiences throughout the marketing ecosystem via LiveRamp, their preferred onboarder, or native PII-based integrations. Read More

Acxiom Launches Facebook Partner Categories in Japan

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Marketers can integrate Acxiom’s offline consumer behavior data and lifestyle attribute datasets into Facebook campaigns targeting Japanese consumers

LITTLE ROCK, Ark., Dec. 1, 2016 /PRNewswire/ — Acxiom® (Nasdaq: ACXM), the data foundation for the world’s best marketers, today announced that it has launched Facebook Partner Categories in Japan. Marketers using Facebook’s targeted advertising solution to reach Japanese consumers can now integrate Acxiom’s offline consumer behavior data and lifestyle attribute datasets into their campaigns. Read More

LiveRamp Announces Acquisition of Arbor and Circulate

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Further extends lead in omnichannel identity resolution across online and mobile channels

Doubles network of publisher partners and accelerates expansion of IdentityLink platform

SAN FRANCISCO, Nov. 17, 2016 /PRNewswire/ — LiveRamp™, an Acxiom® company (NASDAQ: ACXM) and leading provider of omnichannel identity resolution, today announced that it has entered into definitive purchase agreements to acquire Arbor and Circulate, two companies at the forefront of helping publishers connect people-based data to the marketing ecosystem, for total cash consideration of approximately $140 million. In addition, the Company will issue $50 million of Acxiom stock awards replacing unvested equity. Read More

Acxiom Chief Privacy Officer Emeritus Jennifer Barrett Glasgow Receives 2016 Silver Apple Award

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Former Top Privacy Executive Recognized by Direct Marketing Club of New York

LITTLE ROCK, Ark.–November 11, 2016–(BUSINESS WIRE)–Acxiom® (NASDAQ:ACXM), the data foundation for the world’s best marketers, today announced Acxiom Chief Privacy Officer Emeritus Jennifer Barrett Glasgow has received the 2016 Silver Apple Award from the Direct Marketing Club of New York (DMCNY). Honored last night at an awards ceremony in Manhattan’s Edison Ballroom, Glasgow was recognized for making outstanding contributions to the growth and practice of direct, digital and data-driven marketing during her career. Read More

LiveRamp Launches IdentityLink for Marketing Technology Providers

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Marketers using IdentityLink gain new benefits through faster targeting, personalization, and measurement in best-of-breed marketing solutions

SAN FRANCISCO, November 1, 2016LiveRamp™, an Acxiom® company (NASDAQ: ACXM) and leading provider of omnichannel identity resolution, today announced the launch of IdentityLink™ for marketing technology providers. The solution gives these companies the ability to offer people-based targeting, personalization and measurement within their platforms. Read More