Press Releases Archives - Acxiom

Acxiom Launches Facebook Partner Categories in Japan

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Marketers can integrate Acxiom’s offline consumer behavior data and lifestyle attribute datasets into Facebook campaigns targeting Japanese consumers

LITTLE ROCK, Ark., Dec. 1, 2016 /PRNewswire/ — Acxiom® (Nasdaq: ACXM), the data foundation for the world’s best marketers, today announced that it has launched Facebook Partner Categories in Japan. Marketers using Facebook’s targeted advertising solution to reach Japanese consumers can now integrate Acxiom’s offline consumer behavior data and lifestyle attribute datasets into their campaigns. Read More

LiveRamp Announces Acquisition of Arbor and Circulate

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Further extends lead in omnichannel identity resolution across online and mobile channels

Doubles network of publisher partners and accelerates expansion of IdentityLink platform

SAN FRANCISCO, Nov. 17, 2016 /PRNewswire/ — LiveRamp™, an Acxiom® company (NASDAQ: ACXM) and leading provider of omnichannel identity resolution, today announced that it has entered into definitive purchase agreements to acquire Arbor and Circulate, two companies at the forefront of helping publishers connect people-based data to the marketing ecosystem, for total cash consideration of approximately $140 million. In addition, the Company will issue $50 million of Acxiom stock awards replacing unvested equity. Read More

Acxiom Chief Privacy Officer Emeritus Jennifer Barrett Glasgow Receives 2016 Silver Apple Award

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Former Top Privacy Executive Recognized by Direct Marketing Club of New York

LITTLE ROCK, Ark.–November 11, 2016–(BUSINESS WIRE)–Acxiom® (NASDAQ:ACXM), the data foundation for the world’s best marketers, today announced Acxiom Chief Privacy Officer Emeritus Jennifer Barrett Glasgow has received the 2016 Silver Apple Award from the Direct Marketing Club of New York (DMCNY). Honored last night at an awards ceremony in Manhattan’s Edison Ballroom, Glasgow was recognized for making outstanding contributions to the growth and practice of direct, digital and data-driven marketing during her career. Read More

LiveRamp Launches IdentityLink for Marketing Technology Providers

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Marketers using IdentityLink gain new benefits through faster targeting, personalization, and measurement in best-of-breed marketing solutions

SAN FRANCISCO, November 1, 2016LiveRamp™, an Acxiom® company (NASDAQ: ACXM) and leading provider of omnichannel identity resolution, today announced the launch of IdentityLink™ for marketing technology providers. The solution gives these companies the ability to offer people-based targeting, personalization and measurement within their platforms. Read More

LiveRamp Launches IdentityLink to Power People-Based Marketing for Brands

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New industry study indicates omnichannel, ubiquitous identity resolution key to understanding the consumer journey

SAN FRANCISCO – October 12, 2016LiveRamp™, an Acxiom® company (NASDAQ: ACXM) and leading provider of omnichannel identity resolution, today announced the launch of LiveRamp IdentityLink. The solution will unify siloed data across offline and digital channels to power an omnichannel view of the consumer and expand the ability to execute people-based marketing initiatives by onboarding data across the digital ecosystem. Read More

Acxiom Achieves Great Place to Work® Certification

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Credential based on positive employee feedback in key areas such as culture, rewards, work-life balance, communication and leadership

LITTLE ROCK, Ark. – October 7, 2016 – Acxiom® (NASDAQ: ACXM), the data foundation for the world’s best marketers, today announced it was certified as a great workplace by the independent analysts at Great Place to Work®. Acxiom earned this credential based on extensive ratings provided by its employees in anonymous surveys. A summary of these ratings can be found at http://reviews.greatplacetowork.com/acxiom-corporation. Read More

Acxiom and LiveRamp Certify for EU-U.S. Privacy Shield

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Certifying for Transatlantic Personal Data Transfer Mechanism Underscores Companies’ Ongoing Commitment to Excellence in Data Protection

LITTLE ROCK, Ark.–September 30, 2016–(BUSINESS WIRE)–Acxiom® (NASDAQ: ACXM), an enterprise data, analytics and software-as-a-service company, today announced its certification to the EU-U.S. Privacy Shield Framework. Certifying for Privacy Shield extends the data protection Acxiom and LiveRamp™, an Acxiom company, offer their clients by adding important safeguards to the transfer of personal data from Europe to the U.S. Read More

Acxiom Announces Premier Partnership with Adobe for Audience Data Management Services

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Acxiom Advances to Highest Level of Partnership Within Adobe’s Global Partner Ecosystem

LITTLE ROCK, Ark. – September 27, 2016 Acxiom® (NASDAQ: ACXM), an enterprise data, analytics and software-as-a-service company, today announced it has entered into a Premier Partnership with Adobe, a global leader in digital marketing and digital media solutions. This level of partnership — the highest within Adobe’s global partner ecosystem — enables Acxiom and Adobe Marketing Cloud clients to continue to access Acxiom data via Adobe Audience Manager’s Audience Marketplace with even greater ease to drive more accurate marketing campaigns. Read More

Acxiom Completes Sale of Impact Email Business

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LITTLE ROCK, Ark.–September 1, 2016–(BUSINESS WIRE)–Acxiom® (NASDAQ:ACXM), an enterprise data, analytics and software-as-a-service company, today announced that it has completed the sale of its Impact email business (Acxiom Impact) to Zeta Interactive, a NYC-based marketing technology company. The transaction sharpens Acxiom’s focus on providing the data foundation for the world’s best marketers and opens the door to deeper partnerships with the marketing ecosystem. Read More

LiveRamp Integrates With Facebook’s Offline Conversions API

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Enables Closed-Loop Measurement by Onboarding Sales Transaction Data

June 14, 2016–SAN FRANCISCO–(BUSINESS WIRE)–LiveRampTM, an Acxiom® company, today announced a new integration with Facebook that allows clients to connect Facebook advertising campaigns with offline sales transactions taking place in stores, branch offices, contact centers, and other brick-and-mortar locations.

Building on existing capabilities to onboard offline first- and third-party data for targeting through Facebook Custom Audiences, LiveRamp can now enable clients to securely onboard their sales transaction data and perform closed-loop measurement analysis. Read More