Press Releases Archives - Acxiom

LiveRamp Integrates With Facebook’s Offline Conversions API

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Enables Closed-Loop Measurement by Onboarding Sales Transaction Data

June 14, 2016–SAN FRANCISCO–(BUSINESS WIRE)–LiveRampTM, an Acxiom® company, today announced a new integration with Facebook that allows clients to connect Facebook advertising campaigns with offline sales transactions taking place in stores, branch offices, contact centers, and other brick-and-mortar locations.

Building on existing capabilities to onboard offline first- and third-party data for targeting through Facebook Custom Audiences, LiveRamp can now enable clients to securely onboard their sales transaction data and perform closed-loop measurement analysis.

“By connecting campaign exposure data to offline sales transactions, marketers can understand which campaign strategies are truly generating real business returns,” said Travis May, president and general manager of LiveRamp. “This insight is key to optimizing campaign performance and justifying higher digital marketing budgets.”

The enhanced integration makes it safe and easy for LiveRamp clients to activate their sales transaction data within Facebook. After LiveRamp onboards data through the Facebook Offline Conversions API, Facebook provides clients with a campaign measurement report that shows the relationship between advertising exposures and offline purchases.

“We’re excited to be one of the first to market with this new capability,” said Anneka Gupta, chief product officer at LiveRamp. “Developing high-quality partner integrations is one of our top priorities.”

About LiveRamp

LiveRamp connects more than 300 digital marketing platforms and data providers. By onboarding customer data into the targeting, measurement, and personalization products developed by our partners, we help leading brands eliminate data silos and run more efficient marketing programs. LiveRamp is an Acxiom company, delivering privacy-safe solutions to market and honoring the best practices of leading associations including the Digital Advertising Alliance’s (DAA) ICON and App Choices programs. For more information, visit

Facebook® is a registered trademark of Facebook Inc.

Sherry Hamilton, 501-252-6029
Corporate Communications

LiveRamp Extends Data Connectivity Partnership with Google

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Announces Integration with Google Customer Match

May 26, 2016–SAN FRANCISCO–(BUSINESS WIRE)–LiveRamp™, an Acxiom® company, today announced an expanded partnership with Google, adding Customer Match to an extensive set of integrations that include Google Analytics 360 Suite, Google DoubleClick Digital Marketing solutions, and Google Store Transactions for both AdWords and DoubleClick Search. The new integration with Google Customer Match enables brands to swiftly activate their first-party data for targeting across YouTube, Search, and Gmail. Read More

Acxiom Enhances Proprietary Recognition Capabilities, Broadens Reach for Marketers

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AbiliTec Provides Single, Current and Accurate View of Consumers Across All Channels

LITTLE ROCK, Ark. –May 23, 2016–(BUSINESS WIRE)–Acxiom® (NASDAQ: ACXM), an enterprise data, analytics and software-as-a-service company, today announced strategic “next-gen” enhancements to its proprietary recognition technology, AbiliTec®, closing the gap between brands’ online and offline customer information, broadening marketers’ ability to bring together disparate consumer data sources for a single, current and accurate view of a customer across all channels. Read More

Acxiom Announces Industry’s First Privacy-Safe Marketing Analytics Environment

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Connected, Closed-Loop Solution Measures Marketing Impact on Sales, Speeds Time to Insights and Bridges Data Science Skills Gap

Valassis Among Clients to Unify Omni-Channel Data for Marketing Insights

May 12, 2016–LITTLE ROCK, Ark.–(BUSINESS WIRE)–Acxiom® (NASDAQ:ACXM), an enterprise data, analytics and software-as-a-service company, today announced the Acxiom Marketing Analytics Environment™, a privacy-safe, closed-loop marketing analytics solution that allows clients to quickly leverage the power of data science and analytics to drive improved customer experiences and higher return on marketing investment. Read More

Pointlogic Inks Data Deal with Acxiom to Bolster Commspoint

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Acxiom’s Audience Data Bridges the Gap between Media Planning and Buying

SAN FRANCISCO–May 02, 2016–(BUSINESS WIRE)–Acxiom® (NASDAQ: ACXM), an enterprise data, analytics and software-as-a-service company today announced a new deal with Pointlogic, a global leader in marketing analytics and software, to bolster its Commspoint marketing solution. Commspoint streamlines media buying and planning for brands and their agencies by helping them to identify the optimal omni-channel marketing mix for their goods and services. By leveraging Acxiom’s audience data in the media planning process, marketers can now make more informed media buying decisions and create greater efficiencies in engaging with their intended audiences. Read More

LiveRamp Expands Data Onboarding Service to United Kingdom and France

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SAN FRANCISCO–April 26, 2016–(BUSINESS WIRE)–LiveRamp™, an Acxiom® company (NASDAQ:ACXM), today announced that it has launched its data onboarding service in the United Kingdom and France to meet rapidly growing demand from clients and partners. Global and local brands can now use LiveRamp to activate offline first- and third-party data across their marketing stack, enabling them to reach consumers with relevant messages and tie online campaigns back to real sales results. Read More

LiveRamp Partners With DigitasLBi to Connect Data for Smarter Media Planning

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SAN FRANCISCO – April 21, 2016 – LiveRamp™, an Acxiom® company, today announced a partnership with DigitasLBi, a global marketing and technology agency, to fuel smarter media planning decisions using connected data.  DigitasLBi will leverage LiveRamp’s data connectivity services to link data from multiple first and third party data sources within DigitasLBi’s IDIOM platform, an insight tool to generate better media decisions and smarter content and creative strategy. Read More

LiveRamp Hires Nielsen Veteran Jeff Smith as Chief Marketing Officer

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Joins LiveRamp’s Leadership Team to Drive Marketing Strategy and Accelerate Growth

SAN FRANCISCO–April 20, 2016–(BUSINESS WIRE)–LiveRamp™, an Acxiom® company, today announced it has hired Jeff Smith as Chief Marketing Officer, further strengthening its executive bench. In this role, Smith will accelerate LiveRamp’s growth by broadening the industry’s understanding of the strategic importance of data connectivity and its ability to unlock better customer experiences on any channel or device. Read More

Acxiom Announces 2016 Diversity Scholarship Recipients

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$5000 Scholarships Issued to Eight Diverse Students Enrolled in Full Time Post-Secondary Degree Programs within the IT Industry

LITTLE ROCK, Ark. — April 13, 2016 — (BUSINESS WIRE) — Acxiom® (NASDAQ: ACXM), an enterprise data, analytics and software-as-a-service company, today announced the winners of the Acxiom Diversity Scholarship Program. This initiative offers $5000 scholarships to diverse students enrolled in a full-time post-secondary degree program such as Computer Science, Computer Information Systems, Management Information Systems, Information Quality, Information Systems, Engineering, Mathematics and Statistics or related areas of study. Read More

Acxiom Wins Citi’s Innovation Partner Award

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Company Recognized for Its High Level of Performance and Service

NEW YORK – April 12, 2016 — Acxiom® (NASDAQ: ACXM), an enterprise data, analytics and software-as-a-service company, today announced that it has been awarded the prestigious Innovation Partner Award by Citi, in recognition of its high level of service and performance providing omni-channel marketing capabilities. Acxiom was among six companies recognized at this year’s Citi Supplier Awards event that took place in New York City on April 11. Read More