Data-driven marketing is taking off with rapid growth in LiveRamp onboarding volume, partners, and customers
Independent study finds LiveRamp enables double-digit returns for marketers
SAN FRANCISCO, CA, July 16, 2015– – Acxiom® (NASDAQ: ACXM), an enterprise data, analytics and software-as-a-service company, celebrated the first anniversary of its acquisition of LiveRamp™, a period marked by rapid growth and momentum:
- Acxiom’s Connectivity Division completed fiscal 2015 with a revenue run rate in excess of $80 million, more than doubling since the acquisition of LiveRamp in July 2014.
- The total number of records onboarded per month grew to 20 billion, a 400 percent increase from last year.
- LiveRamp is now integrated with more than 200 marketing platforms and data providers, up from 90 at the time of the acquisition.
- LiveRamp customer counts have more than doubled in the past year.
Over the past 12 months, LiveRamp and Acxiom established large-scale data onboarding partnerships with Google, Microsoft, and Salesforce and were named Twitter Official Partners. LiveRamp’s current list of clients includes innovative brands such as American Express, Dun & Bradstreet, Equifax and Macy’s, as well as hundreds of others including: