LiveRamp Announces New Connectivity Service, Enables Expansive Measurement Ecosystem
LiveRamp Customer Link Connects Data Across Channels for a Better View of the Customer
Launch Partners Include Adobe, comScore, Ensighten, Kantar Shopcom, Krux, Marketing Evolution, MarketShare, MediaMath, Nielsen, TransUnion, and Videology.
San Francisco, CA, Sept. 17 2015 – LiveRamp™, an Acxiom® company (NASDAQ: ACXM), today announced the launch of LiveRamp Customer Link, a new SaaS product that connects campaign and sales data across channels and devices, solving the linking challenge that prevents marketers from creating a unified view of customer activity. Customer Link extends LiveRamp’s suite of open connectivity services, creating new opportunities for brands to work with their preferred DMPs, DSPs, and attribution platforms to analyze cross-channel campaigns, perform closed-loop measurement, and refine audience models. Read More