Self-Service Portal Brings Advantages of Large Enterprise Marketing Analytics and Ad Targeting to Business Owners Providing Greater Return for their Marketing Investment
LITTLE ROCK, Ark., Aug. 19, 2014 – Acxiom® (NASDAQ: ACXM), an enterprise data, analytics and software-as-a-service company, today announced MyAcxiomPartner.com, an easy-to-use self-service site that enables business owners and marketers the ability to build and launch targeted, multichannel advertising campaigns at a fraction of the cost of previously available solutions.
MyAcxiomPartner.com provides businesses precise audience targeting to reach consumers who will most likely take advantage of their marketing offers. Thousands of pre-built scored models are available for immediate use when building a mailing list, phone list, or digital campaign. Furthermore, MyAcxiomPartner.com empowers businesses to execute multichannel mobile and social campaigns with the publisher of their choice, applying the same filters used when generating a prospect list for direct mail.