Press Releases

Acxiom Appoints Leader of Client Delivery to President and General Manager of Marketing Services

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Former Gilead Sciences and Electronic Arts Executive to Lead the Company’s $445M Marketing Services Division

LITTLE ROCK, Ark. – January 11, 2016 Acxiom® (Nasdaq: ACXM), an enterprise data, analytics and software-as-a-service company, today announced the appointment of Dennis Self as President and General Manager of Marketing Services.

Self has held several mission critical roles within the company, including senior vice president of delivery for Marketing Services, where he led the transformation and modernization of Acxiom’s client delivery function. Prior to that, he served as the company’s chief information officer and senior vice president of technical operations. In his new role, Self will build on the momentum of Acxiom’s Marketing Services division and accelerate its growth by bringing innovation and standardization to its offering, and delivering a superior client experience.

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LiveRamp’s Travis May Named to Forbes “30 Under 30” List

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President and Co-Founder Among Forbes’ Prestigious Annual List of Young Entrepreneurs and Leaders Who Are Transforming the Marketing and Advertising  Industry

SAN FRANCISCO, CA., – Jan. 7, 2016 — Acxiom® (NASDAQ: ACXM), an enterprise data, analytics and software-as-a-service company, today announced that Travis May, president and general manager of LiveRamp ™, an Acxiom company, has been named to the Forbes “30 under 30” Marketing and Advertising list. The Forbes recognition for the LiveRamp co-founder, who defined the product and partner strategy that created the world’s largest data onboarding service, reflects the rapid growth and rising importance of data connectivity to the digital marketing ecosystem.

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Launch of Acxiom TV Enables Activation of Audience Data across All Television Ad Platforms

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Enables Partners to More Precisely Leverage All TV Advertising Platforms, including Addressable, National, Spot Cable, Broadcast, VOD and Online

NEW YORK–()–Acxiom® (NASDAQ: ACXM), an enterprise data, analytics and software-as-a-service company, today announced the expansion of its advanced TV advertising capabilities, making it easier for partners to use first-party and third-party data to precisely reach consumers with relevant messages across TV platforms and navigate the challenges posed by a fragmented, omnichannel world. These enhancements were fueled by the acquisition late last year of the Audience Interconnect™ television data platform from Allant.
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Acxiom Named as a Strong Performer in Evaluation of Customer Insights Services Providers for Marketing Database Operations by Independent Research Firm

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Achieves second highest score for current offering for Marketing Database Operations; receives highest possible scores for privacy and security, account management and customer satisfaction

LITTLE ROCK, Ark.–Acxiom® (Nasdaq: ACXM), an enterprise data, analytics and software-as-a-service company, today announced that it was named as a Strong Performer in the Forrester Research, Inc. report, The Forrester Wave™: Customer Insights Services Providers, Q4 2015. Acxiom received the second highest score in the Current Offering category for marketing database operations.

According to the report, “Client references laud this vendor’s sweet spot: as a database operations partner.” The report also states: “No doubt large organizations — especially financial services firms — looking to build and populate a marketing database will love this vendor’s global business and consumer data assets, data onboarding, and best-in-study data privacy and governance competencies.” Read More

LiveRamp Bolsters Leadership Team to Support Rapid Growth

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LiveRamp Bolsters Leadership Team to Support Rapid Growth

Appoints Vincent Lim as Head of Talent and Richard Foster as UK Managing Director

SAN FRANCISCO–()–LiveRamp™, an Acxiom® company (NASDAQ: ACXM) and leading provider of data onboarding and connectivity services, today named former Google head of university recruiting Vincent Lim as head of talent, and appointed industry veteran Richard Foster as UK managing director. Both executives will be tasked with aggressively scaling LiveRamp to meet rising demand for open services that connect the digital marketing ecosystem.

“The addition of Richard and Vincent to the LiveRamp leadership team will help accelerate our rapid expansion and address explosive demand for data connectivity services.”

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LiveRamp Announces New Connectivity Service, Enables Expansive Measurement Ecosystem

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LiveRamp Announces New Connectivity Service, Enables Expansive Measurement Ecosystem

LiveRamp Customer Link Connects Data Across Channels for a Better View of the Customer

Launch Partners Include Adobe, comScore, Ensighten, Kantar Shopcom, Krux, Marketing Evolution, MarketShare, MediaMath, Nielsen, TransUnion, and Videology.

San Francisco, CA, Sept. 17 2015 – LiveRamp™, an Acxiom® company (NASDAQ: ACXM), today announced the launch of LiveRamp Customer Link, a new SaaS product that connects campaign and sales data across channels and devices, solving the linking challenge that prevents marketers from creating a unified view of customer activity. Customer Link extends LiveRamp’s suite of open connectivity services, creating new opportunities for brands to work with their preferred DMPs, DSPs, and attribution platforms to analyze cross-channel campaigns, perform closed-loop measurement, and refine audience models. Read More

Association of Chamber of Commerce Executives Inks Exclusive Deal with MyAcxiomPartner.com to Bolster Marketing Capabilities for Members and Business Owners Across the U.S.

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Partnership Now Brings Fortune 500-Caliber Marketing Capabilities to 1,300 ACCE Members and 1.3M Small-to-Medium Businesses

August 11, 2015 09:00 AM Eastern Daylight Time – LITTLE ROCK, Ark.-MyAcxiomPartner.com™, a business division of Acxiom® (NASDAQ: ACXM), and an easy-to-use self-service portal for small-to-medium business owners and marketers to build and launch targeted, multichannel advertising campaigns, has inked an exclusive agreement with the Association of Chamber of Commerce Executives (ACCE). The partnership will bring marketing capabilities, previously available only to Fortune 500 companies, directly to ACCE’s members and small-to-medium business owners throughout the U.S.

As part of the relationship, 1,300 ACCE members and 1.3 million small-to-medium businesses will have access to precise data to target local consumers who are most inclined to buy certain products and services. Additionally, through MyAcxiomPartner.com, members and users will gain access to thousands of pre-built models to build targeted mailing lists, phone lists or digital campaigns, and have the ability to execute multichannel mobile and social campaigns with the publisher of their choice.
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LiveRamp Celebrates Momentum on first Anniversary with Acxiom

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Data-driven marketing is taking off with rapid growth in LiveRamp onboarding volume, partners, and customers

Independent study finds LiveRamp enables double-digit returns for marketers

SAN FRANCISCO, CA, July 16, 2015– – Acxiom® (NASDAQ: ACXM), an enterprise data, analytics and software-as-a-service company, celebrated the first anniversary of its acquisition of LiveRamp™, a period marked by rapid growth and momentum:

  • Acxiom’s Connectivity Division completed fiscal 2015 with a revenue run rate in excess of $80 million, more than doubling since the acquisition of LiveRamp in July 2014.
  • The total number of records onboarded per month grew to 20 billion, a 400 percent increase from last year.
  • LiveRamp is now integrated with more than 200 marketing platforms and data providers, up from 90 at the time of the acquisition.
  • LiveRamp customer counts have more than doubled in the past year.

Over the past 12 months, LiveRamp and Acxiom established large-scale data onboarding partnerships with Google, Microsoft, and Salesforce and were named Twitter Official Partners. LiveRamp’s current list of clients includes innovative brands such as American Express, Dun & Bradstreet, Equifax and Macy’s, as well as hundreds of others including:
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LiveRamp Hires Luke McGuinness as Head of Data Partnerships

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McGuinness Appointment Signals Strong Momentum for LiveRamp, Further Supports Onboarding Capabilities and Data-Driven Marketing Growth and Adoption

SAN FRANCISCO, CA, June 29 2015 –LiveRamp™, an Acxiom® company, today announced it has hired Luke McGuinness as head of Data Partnerships. In this role, he will broaden LiveRamp’s network of partners and help companies successfully onboard their data assets into the marketing ecosystem.

McGuinness–an experienced leader in business development and partnerships with a focus on audience development, data, measurement and analytics–will work with industry-leading data companies to onboard their data into LiveRamp’s extensive partner network in a manner that is consistent with Acxiom and LiveRamp’s ethical use of data and consumer privacy practices.
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Acxiom Unveils Powerful, Next-Generation Marketing Capabilities

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Company Relaunches Digital Impact, its Email and Cross-Channel Marketing Business as Acxiom Impact, an Advanced Marketing Offering Specifically Designed to Meet the Unique Needs of Sophisticated Enterprise Marketers

LITTLE ROCK, Ark – June 9, 2015—Acxiom® (NASDAQ: ACXM), an enterprise data, analytics and software-as-a-service company, today announced the relaunch of Digital Impact, Acxiom’s email and cross-channel marketing platform and services business, under the new name Acxiom Impact™. The relaunch reflects a new platform release and improved services specifically designed to meet the needs of sophisticated enterprise marketers.

The relaunched Acxiom Impact platform and services are part of the company’s growth strategy to consistently deliver innovation that enables 1:1 marketing at scale, and provide marketers with tools and solutions that improve digital marketing efficiency.

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