Press Releases

Acxiom Completes LiveRamp Acquisition

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Connects the Entire Marketing Ecosystem

LITTLE ROCK, Arkansas – July 1, 2014 Acxiom® (Nasdaq: ACXM), an enterprise data, analytics and software-as-a-service company, today announced that it has completed its previously announced acquisition of LiveRamp, Inc., a leading service for onboarding customer data into digital marketing applications.

Together, Acxiom and LiveRamp become the industry-leading solution for bringing offline customer data online with better matching, more connectivity and faster onboarding. The combination accelerates Acxiom’s vision of a connected ecosystem that delivers true one-to-one marketing at scale. Acxiom remains committed to maintaining an open and neutral onboarding service for all industry participants.
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Acxiom hires Starcom MediaVest Group’s Ian James as European Managing Director

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Oversees European operations and strategy

London – June 10, 2014 — Acxiom, an enterprise data, analytics and software as a service company, today announces further strengthening of its European business with the appointment of Ian James, Starcom MediaVest Group (SMG) Chief Digital Officer EMEA and Dynamic Markets, as European Managing Director.

In this role, James will report to Nada Stirratt, Acxiom’s Global Chief Revenue Officer, and will be responsible for all of Acxiom’s European operations including the roll-out of its unique Audience Operating System™ (AOS™) to the region. James brings to Acxiom a wealth of digital marketing experience, which will be vital to Acxiom’s success as the company increases focus on bringing together the digital and offline data worlds.
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Acxiom Divests Its 2Touch Operation

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LITTLE ROCK, Ark. – May 30, 2014 Acxiom® (Nasdaq: ACXM), an enterprise data, analytics and software-as-a-service company, today announced that it has sold its U.K. call center operation, 2Touch, to Parseq Ltd., a leading European business process outsourcing service provider. Parseq is a portfolio company of London based investment firm Parabellum Capital, backed by Harbourvest Partners. The transaction represents yet another step in Acxiom’s journey toward becoming a marketing technology company with a clear vision and singular focus.
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Acxiom to Acquire LiveRamp

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Fuel for the Entire Marketing Ecosystem

LITTLE ROCK, Arkansas – May 14, 2014 Acxiom® (Nasdaq: ACXM), an enterprise data, analytics and software-as-a-service company, today announced that it has entered into a definitive agreement to acquire privately held LiveRamp, a leading service for onboarding customer data into digital marketing applications, for approximately $310 million in cash.
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Acxiom Wins 15 Awards From the 2014 Internet Advertising Competition (IAC)

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Digital Impact –An Integral Part of Acxiom Audience Operating System ™– Takes Center Stage Leveraging Better Data to Fuel Creativity, and Drive Outstanding Campaign Performance

LITTLE ROCK, Ark., April 11, 2014 – Acxiom® (NASDAQ: ACXM), an enterprise data, analytics and software-as-a-service company, has been awarded 15 Internet Advertising Competition Awards (IAC) for their work with current top-tier customers including, Skype, Rodale and Sony among others. The recently launched Acxiom Audience Operating System™ (AOS) Launch campaign took home two awards, including Best Marketing Online Campaign and Outstanding Integrated Ad Campaign.
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Acxiom Awards Diversity Scholarships To Nine College Students

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Program Aimed At Creating Inclusive and Supportive Workplace Environment

LITTLE ROCK, Ark. April 10, 2014 — Acxiom® (NASDAQ: ACXM), an enterprise data, analytics and software-as-a-service company, has awarded its 2013 Diversity Scholarships to six new information technology students and renewed the scholarship for three recipients from 2012. The new recipients include: Kuldeep Dhole of San Jose University; Xiaoqin Fu and Oleysa Derkach of the University of Central Arkansas; Allwin Leo Prakash Lobo of the University of Arkansas at Little Rock; Fabrice Mizero of Philander Smith College and Thierry Kimenyi of Hendrix College. The renewed scholarships were awarded to Rachel Kirby and Clifford Tawiah of the University of Central Arkansas and Kaleigh Clary of Hendrix College.
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Marketo and Acxiom® Partner to Bridge the Gap Between Anonymous Impressions and Personalized Experiences

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Curves International among the first brand marketers to leverage the joint cross-channel solution, enhancing digital experiences for customers

SAN MATEO, Calif., and LITTLE ROCK, Ark.— April 8, 2014 — Marketo Inc. (NASDAQ: MKTO), the leading provider of marketing software, and Acxiom (NASDAQ: ACXM), an enterprise data, analytics and software- as-a-service company, today announced a strategic partnership designed to help marketers utilize advanced data insights to tailor marketing content and offers throughout a customer’s interactions and relationship with a brand.

The ability to deliver more personalized content at every juncture in a customer lifecycle is especially important to companies like Curves International, Inc.

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Affinion Selects Acxiom To Host Data And Analytics

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Stamford, CT- February 26, 2014 – In order to provide its marketing partners with additional insights, Affinion Group, the global leader in customer engagement, has come to an agreement with Acxiom® (Nasdaq: ACXM). Affinion will leverage Acxiom’s data enhancement and analytics services to delve deeper into Affinion’s industry leading proprietary database. Read More

Acxiom to Present at Morgan Stanley Conference

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LITTLE ROCK, Ark. – February 24, 2014 Acxiom® (Nasdaq: ACXM), an enterprise data, analytics and software-as-a-service company, today announced that Acxiom CFO Warren Jenson will present at the Morgan Stanley Technology, Media and Telecom Conference in San Francisco, CA on Monday, March 03, 2014 at 12:45 p.m. PST. An audio webcast of the presentation will be available online through Acxiom’s website.
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