Press Releases

Acxiom Appoints Rick Erwin As President and General Manager of Audience Solutions

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Leads Strategy and Growth of Acxiom’s Industry-leading Data Products and Services

LITTLE ROCK, Ark. – April 9, 2015 Acxiom® (Nasdaq: ACXM), an enterprise data, analytics and software-as-a-service company, today announced the appointment of Rick Erwin as President and General Manager of Audience Solutions, a newly formed division comprised of the Company’s Data and Decision Sciences assets.

With over two decades of marketing services experience, Erwin, a leading voice in the field of data-driven marketing, will be responsible for driving the strategy, growth and profitability of Acxiom’s industry-leading data and recognition products and services.
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Acxiom Requests Arkansas Governor to Veto Discriminatory Bill

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Company Sends Letter to Arkansas Governor Asa Hutchinson to Prevent Bill from Becoming Law

LITTLE ROCK, Ark – March 30, 2015—Acxiom® (NASDAQ: ACXM), an enterprise data, analytics and software-as-a-service company, today announced the company‘s firm opposition to the Arkansas House Bill 1228 that appears to be aimed at allowing discrimination against lesbian, gay, bisexual, and transgender (LGBT), and other minorities on the basis of religious beliefs.

Acxiom, one of Arkansas largest employers and a long-time supporter for diversity in the workplace, has sent a letter today to Arkansas Governor Asa Hutchinson outlining the dangers of the proposed bill becoming a law as it damages the state’s economic climate and sanctions discrimination based on sexual orientation.
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Rampup 2015 event gathers top innovative minds to advance data-driven marketing practices

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In Its Third Year of Success, LiveRamp’s RampUp Summit Offers a Unique Forum to Discuss Opportunities and Challenges in the Marketing Ecosystem

LITTLE ROCK, Ark., February 23, 2015– Acxiom® (NASDAQ: ACXM), an enterprise data, analytics and software-as-a-service company, today announced that its newly acquired company, LiveRamp, will host RampUp 2015, an educational industry event that brings together premium industry thought leaders to exchange ideas on the state and evolution of data-driven marketing practices.

RampUp’s attendance has grown 30 percent from the previous year, which can be attributed to the expansion of LiveRamp’s partner ecosystem, the success of the company’s onboarding solutions and the adoption of data-driven marketing strategies in a rapidly-evolving industry that sees connectivity as the key to greater marketing efficiency and more engaging brand experiences.
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GlobeOne Selects Acxiom for Database Solution and Partner Engagement

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LITTLE ROCK, Ark – February 18, 2015GlobeOne ®, LLC, a financial technology company collaborating with a network of financial institutions around the world, has selected Acxiom® (Nasdaq: ACXM), an enterprise data, analytics and software-as-a-service company to develop a database and processing platform to collect, process, calculate and return data to partner banks in the GlobeOne network.

GlobeOne, founded by a community of socially conscious entrepreneurs with experience in the financially underserved markets, is committed to enhancing financial inclusion, a critical element for economic and social development.  By pioneering the use of technology to make financial transactions affordable and flexible, and activating its network of member banks, GlobalOne creates financial opportunities and community growth. Read More

Acxiom Becomes an Audience Data Provider in Facebook Marketing Partner Program

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Provides Further Expertise in Audience Data and Onboarding for Marketers Globally

LITTLE ROCK, Ark., February 17, 2015 – Acxiom® (NASDAQ: ACXM), an enterprise data, analytics and software-as-a-service company, today announced it is joining the newly renamed Facebook Marketing Partners Program, formerly the Facebook PMD Program. As part of this, Acxiom’s audience data and onboarding capabilities in the United States, France, Germany and the United Kingdom, will be available to Facebook marketers globally.

Acxiom’s data -which is available in Facebook as Partner Categories through the Ads API, Ads Manager, and Power Editor- allows marketers to select specific audiences based on Acxiom’s interest and behavioral data. By leveraging insights beyond social data, Partner Categories can enable marketing campaigns to perform better, deliver more value and become more relevant to consumers, all in a privacy compliant manner. This in turn helps Facebook’s advertisers to better connect with people more inclined to buy certain products or services.
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Acxiom Expands Its Global Data Partnership With Twitter

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Twitter’s Behavior Targeting and Partner Audiences Program to Leverage Acxiom’s Third Party Data To Power-up Its Advertising Reach

LITTLE ROCK, Ark., February 12, 2015– Acxiom® (NASDAQ: ACXM), an enterprise data, analytics and software-as-a-service company, today announced that it has expanded its global data partnership with Twitter, the global platform for public self-expression and conversation in real time, to augment Twitter’s current targeting capabilities for advertising.

Twitter’s behavior targeting offers a new way to reach existing and potential customers from audiences provided by Acxiom, in addition to Twitter’s own data. As part of the agreement, advertisers will now be able to select from 135 Acxiom audience categories to define or find a group of users on Twitter –these categories are selected by behavior, life stages, demographics and household information, and span all industries including financial services, retail, auto and consumer packaged goods. Infused with Acxiom’ rich, high accuracy data, this new form of targeting, coupled with other targeting options like interest targeting, will result in greater marketing efficiency and more engaging brand experiences.
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Recognition Key for Connected Brand Experiences and Effective Cross-Channel Advertising, New Acxiom Report Finds

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Report Explores Recognition and Matching Best Practices to Reach Consumers Through Their Preferred Channels of Communication

LITTLE ROCK, Ark.- January 27, 2015 -(BUSINESS WIRE)–Acxiom® (NASDAQ: ACXM), an enterprise data, analytics and software-as-a-service company, today released the findings of their second MoneyAds™ Mentor Series “Recognition in the Murky Marketing Ecosystem.” The latest whitepaper explores the nuances of recognition and provides a roadmap to help marketers overcome the key challenges they face in effectively reaching consumers across channels, devices and media.
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Datalogix and LiveRamp, an Acxiom Company, sign multi-year agreement

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SAN FRANCISCO, CA – January 5, 2015 — LiveRamp, an Acxiom company, and Datalogix today announced an expansion of their partnership, which now runs through the end of 2017. Under the terms of the agreement, Datalogix will continue to leverage LiveRamp as an important partner for data onboarding services used to connect its syndicated and custom segments and its clients’ first-party data assets to digital media.
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Acxiom Joins New Salesforce Analytics Cloud Ecosystem to Drive Consumer Data into the Heart of Business Decision-Making

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The Salesforce Analytics Cloud is the first cloud analytics platform designed for every business user, making it easier than ever for anyone to explore data, uncover new insights and take action instantly from any device.

Acxiom amplifies Salesforce Analytics Cloud, helping every business user to leverage insights about their customers to make key decisions instantaneously from any device.

LITTLE ROCK, Ark., November 19, 2014- Acxiom® (NASDAQ: ACXM), an enterprise data, analytics and software-as-a-service company, today announced it has joined the Salesforce Analytics Cloud Ecosystem to provide consumer recognition, data assets and value-added analytic insights to users, improving critical decision processes, and driving improvement in overall business results.
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