Increased Efficiencies and Long-term Competitive Advantages among Key Benefits
LITTLE ROCK, Ark., October 22, 2014 – Acxiom® (NASDAQ: ACXM), an enterprise data, analytics and software-as-a-service company, today announced an expanded relationship with long-time client Hearst Magazines, one of the world’s largest magazine media companies. Under the terms of this new agreement, Acxiom will be responsible for bringing Hearst Magazines’ marketing services platform to the cloud.
Acxiom will lead the migration of Hearst’s database hardware and software to Amazon Web Services (AWS). Building on a successful partnership, Acxiom will help Hearst transition to the cloud, in order to create a more streamlined, effective workflow to support to Hearst’s marketing and sales structure.