Press Releases

LiveRamp Celebrates Momentum on first Anniversary with Acxiom

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Data-driven marketing is taking off with rapid growth in LiveRamp onboarding volume, partners, and customers

Independent study finds LiveRamp enables double-digit returns for marketers

SAN FRANCISCO, CA, July 16, 2015– – Acxiom® (NASDAQ: ACXM), an enterprise data, analytics and software-as-a-service company, celebrated the first anniversary of its acquisition of LiveRamp™, a period marked by rapid growth and momentum:

  • Acxiom’s Connectivity Division completed fiscal 2015 with a revenue run rate in excess of $80 million, more than doubling since the acquisition of LiveRamp in July 2014.
  • The total number of records onboarded per month grew to 20 billion, a 400 percent increase from last year.
  • LiveRamp is now integrated with more than 200 marketing platforms and data providers, up from 90 at the time of the acquisition.
  • LiveRamp customer counts have more than doubled in the past year.

Over the past 12 months, LiveRamp and Acxiom established large-scale data onboarding partnerships with Google, Microsoft, and Salesforce and were named Twitter Official Partners. LiveRamp’s current list of clients includes innovative brands such as American Express, Dun & Bradstreet, Equifax and Macy’s, as well as hundreds of others including:
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Acxiom Strengthens Leadership Team – Names Jeremy Allen as President of Marketing Services

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Nielsen and former McKinsey Executive Jeremy Allen to Take the Helm of the Company’s $445M Marketing Services Division

LITTLE ROCK, Ark., July 8, 2015 – Acxiom® (NASDAQ: ACXM), an enterprise data, analytics and software-as-a-service company, today announced the appointment of Jeremy Allen as President of Marketing Services. Allen’s addition will reinvigorate Acxiom’s marketing services capabilities and build on its executive bench of industry leaders.

With more than two decades of enterprise marketing experience in senior leadership roles at Nielsen and McKinsey, Allen has a proven record in transforming businesses into high-performing organizations. In his role, Allen will be responsible for managing the company’s Marketing Services division, driving growth and increased levels of profitability.

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LiveRamp Hires Luke McGuinness as Head of Data Partnerships

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McGuinness Appointment Signals Strong Momentum for LiveRamp, Further Supports Onboarding Capabilities and Data-Driven Marketing Growth and Adoption

SAN FRANCISCO, CA, June 29 2015 –LiveRamp™, an Acxiom® company, today announced it has hired Luke McGuinness as head of Data Partnerships. In this role, he will broaden LiveRamp’s network of partners and help companies successfully onboard their data assets into the marketing ecosystem.

McGuinness–an experienced leader in business development and partnerships with a focus on audience development, data, measurement and analytics–will work with industry-leading data companies to onboard their data into LiveRamp’s extensive partner network in a manner that is consistent with Acxiom and LiveRamp’s ethical use of data and consumer privacy practices.
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Acxiom Unveils Powerful, Next-Generation Marketing Capabilities

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Company Relaunches Digital Impact, its Email and Cross-Channel Marketing Business as Acxiom Impact, an Advanced Marketing Offering Specifically Designed to Meet the Unique Needs of Sophisticated Enterprise Marketers

LITTLE ROCK, Ark – June 9, 2015—Acxiom® (NASDAQ: ACXM), an enterprise data, analytics and software-as-a-service company, today announced the relaunch of Digital Impact, Acxiom’s email and cross-channel marketing platform and services business, under the new name Acxiom Impact™. The relaunch reflects a new platform release and improved services specifically designed to meet the needs of sophisticated enterprise marketers.

The relaunched Acxiom Impact platform and services are part of the company’s growth strategy to consistently deliver innovation that enables 1:1 marketing at scale, and provide marketers with tools and solutions that improve digital marketing efficiency.

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Acxiom Appoints Rick Erwin As President and General Manager of Audience Solutions

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Leads Strategy and Growth of Acxiom’s Industry-leading Data Products and Services

LITTLE ROCK, Ark. – April 9, 2015 Acxiom® (Nasdaq: ACXM), an enterprise data, analytics and software-as-a-service company, today announced the appointment of Rick Erwin as President and General Manager of Audience Solutions, a newly formed division comprised of the Company’s Data and Decision Sciences assets.

With over two decades of marketing services experience, Erwin, a leading voice in the field of data-driven marketing, will be responsible for driving the strategy, growth and profitability of Acxiom’s industry-leading data and recognition products and services.
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Acxiom Requests Arkansas Governor to Veto Discriminatory Bill

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Company Sends Letter to Arkansas Governor Asa Hutchinson to Prevent Bill from Becoming Law

LITTLE ROCK, Ark – March 30, 2015—Acxiom® (NASDAQ: ACXM), an enterprise data, analytics and software-as-a-service company, today announced the company‘s firm opposition to the Arkansas House Bill 1228 that appears to be aimed at allowing discrimination against lesbian, gay, bisexual, and transgender (LGBT), and other minorities on the basis of religious beliefs.

Acxiom, one of Arkansas largest employers and a long-time supporter for diversity in the workplace, has sent a letter today to Arkansas Governor Asa Hutchinson outlining the dangers of the proposed bill becoming a law as it damages the state’s economic climate and sanctions discrimination based on sexual orientation.
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Rampup 2015 event gathers top innovative minds to advance data-driven marketing practices

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In Its Third Year of Success, LiveRamp’s RampUp Summit Offers a Unique Forum to Discuss Opportunities and Challenges in the Marketing Ecosystem

LITTLE ROCK, Ark., February 23, 2015– Acxiom® (NASDAQ: ACXM), an enterprise data, analytics and software-as-a-service company, today announced that its newly acquired company, LiveRamp, will host RampUp 2015, an educational industry event that brings together premium industry thought leaders to exchange ideas on the state and evolution of data-driven marketing practices.

RampUp’s attendance has grown 30 percent from the previous year, which can be attributed to the expansion of LiveRamp’s partner ecosystem, the success of the company’s onboarding solutions and the adoption of data-driven marketing strategies in a rapidly-evolving industry that sees connectivity as the key to greater marketing efficiency and more engaging brand experiences.
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GlobeOne Selects Acxiom for Database Solution and Partner Engagement

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LITTLE ROCK, Ark – February 18, 2015GlobeOne ®, LLC, a financial technology company collaborating with a network of financial institutions around the world, has selected Acxiom® (Nasdaq: ACXM), an enterprise data, analytics and software-as-a-service company to develop a database and processing platform to collect, process, calculate and return data to partner banks in the GlobeOne network.

GlobeOne, founded by a community of socially conscious entrepreneurs with experience in the financially underserved markets, is committed to enhancing financial inclusion, a critical element for economic and social development.  By pioneering the use of technology to make financial transactions affordable and flexible, and activating its network of member banks, GlobalOne creates financial opportunities and community growth. Read More

Acxiom Becomes an Audience Data Provider in Facebook Marketing Partner Program

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Provides Further Expertise in Audience Data and Onboarding for Marketers Globally

LITTLE ROCK, Ark., February 17, 2015 – Acxiom® (NASDAQ: ACXM), an enterprise data, analytics and software-as-a-service company, today announced it is joining the newly renamed Facebook Marketing Partners Program, formerly the Facebook PMD Program. As part of this, Acxiom’s audience data and onboarding capabilities in the United States, France, Germany and the United Kingdom, will be available to Facebook marketers globally.

Acxiom’s data -which is available in Facebook as Partner Categories through the Ads API, Ads Manager, and Power Editor- allows marketers to select specific audiences based on Acxiom’s interest and behavioral data. By leveraging insights beyond social data, Partner Categories can enable marketing campaigns to perform better, deliver more value and become more relevant to consumers, all in a privacy compliant manner. This in turn helps Facebook’s advertisers to better connect with people more inclined to buy certain products or services.
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Acxiom Expands Its Global Data Partnership With Twitter

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Twitter’s Behavior Targeting and Partner Audiences Program to Leverage Acxiom’s Third Party Data To Power-up Its Advertising Reach

LITTLE ROCK, Ark., February 12, 2015– Acxiom® (NASDAQ: ACXM), an enterprise data, analytics and software-as-a-service company, today announced that it has expanded its global data partnership with Twitter, the global platform for public self-expression and conversation in real time, to augment Twitter’s current targeting capabilities for advertising.

Twitter’s behavior targeting offers a new way to reach existing and potential customers from audiences provided by Acxiom, in addition to Twitter’s own data. As part of the agreement, advertisers will now be able to select from 135 Acxiom audience categories to define or find a group of users on Twitter –these categories are selected by behavior, life stages, demographics and household information, and span all industries including financial services, retail, auto and consumer packaged goods. Infused with Acxiom’ rich, high accuracy data, this new form of targeting, coupled with other targeting options like interest targeting, will result in greater marketing efficiency and more engaging brand experiences.
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