Press Releases Archives - Acxiom

Pointlogic Inks Data Deal with Acxiom to Bolster Commspoint

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Acxiom’s Audience Data Bridges the Gap between Media Planning and Buying

SAN FRANCISCO–May 02, 2016–(BUSINESS WIRE)–Acxiom® (NASDAQ: ACXM), an enterprise data, analytics and software-as-a-service company today announced a new deal with Pointlogic, a global leader in marketing analytics and software, to bolster its Commspoint marketing solution. Commspoint streamlines media buying and planning for brands and their agencies by helping them to identify the optimal omni-channel marketing mix for their goods and services. By leveraging Acxiom’s audience data in the media planning process, marketers can now make more informed media buying decisions and create greater efficiencies in engaging with their intended audiences. Read More

LiveRamp Expands Data Onboarding Service to United Kingdom and France

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SAN FRANCISCO–April 26, 2016–(BUSINESS WIRE)–LiveRamp™, an Acxiom® company (NASDAQ:ACXM), today announced that it has launched its data onboarding service in the United Kingdom and France to meet rapidly growing demand from clients and partners. Global and local brands can now use LiveRamp to activate offline first- and third-party data across their marketing stack, enabling them to reach consumers with relevant messages and tie online campaigns back to real sales results. Read More

LiveRamp Partners With DigitasLBi to Connect Data for Smarter Media Planning

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SAN FRANCISCO – April 21, 2016 – LiveRamp™, an Acxiom® company, today announced a partnership with DigitasLBi, a global marketing and technology agency, to fuel smarter media planning decisions using connected data.  DigitasLBi will leverage LiveRamp’s data connectivity services to link data from multiple first and third party data sources within DigitasLBi’s IDIOM platform, an insight tool to generate better media decisions and smarter content and creative strategy. Read More

LiveRamp Hires Nielsen Veteran Jeff Smith as Chief Marketing Officer

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Joins LiveRamp’s Leadership Team to Drive Marketing Strategy and Accelerate Growth

SAN FRANCISCO–April 20, 2016–(BUSINESS WIRE)–LiveRamp™, an Acxiom® company, today announced it has hired Jeff Smith as Chief Marketing Officer, further strengthening its executive bench. In this role, Smith will accelerate LiveRamp’s growth by broadening the industry’s understanding of the strategic importance of data connectivity and its ability to unlock better customer experiences on any channel or device. Read More

Acxiom Announces 2016 Diversity Scholarship Recipients

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$5000 Scholarships Issued to Eight Diverse Students Enrolled in Full Time Post-Secondary Degree Programs within the IT Industry

LITTLE ROCK, Ark. — April 13, 2016 — (BUSINESS WIRE) — Acxiom® (NASDAQ: ACXM), an enterprise data, analytics and software-as-a-service company, today announced the winners of the Acxiom Diversity Scholarship Program. This initiative offers $5000 scholarships to diverse students enrolled in a full-time post-secondary degree program such as Computer Science, Computer Information Systems, Management Information Systems, Information Quality, Information Systems, Engineering, Mathematics and Statistics or related areas of study. Read More

Acxiom Wins Citi’s Innovation Partner Award

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Company Recognized for Its High Level of Performance and Service

NEW YORK – April 12, 2016 — Acxiom® (NASDAQ: ACXM), an enterprise data, analytics and software-as-a-service company, today announced that it has been awarded the prestigious Innovation Partner Award by Citi, in recognition of its high level of service and performance providing omni-channel marketing capabilities. Acxiom was among six companies recognized at this year’s Citi Supplier Awards event that took place in New York City on April 11. Read More

Acxiom Strengthens its Board of Directors with Appointment of Debora Beachner Tomlin

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LITTLE ROCK, Ark. – March 29, 2016 Acxiom® (Nasdaq: ACXM), an enterprise data, analytics and software-as-a-service company, today announced the appointment of recognized marketing executive Debora B. Tomlin to its Board of Directors, effective March 29.

“We are delighted to welcome Deb Tomlin to the Acxiom Board of Directors,” said Acxiom Chairman, Jerry Gramaglia. “Deb is a proven and respected leader with a deep understanding of the value of data-driven marketing. Her expertise and insights will be extremely beneficial to our board, management and shareholders.” Read More

Acxiom Partners with Twitter to Launch a New Offline Sales Impact Measurement Study

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Joint Initiative Will Provide Twitter Brand Advertisers with the Ability to Measure the Impact of Ad Campaigns on Offline Sales

LITTLE ROCK, Ark., March 28, 2016– Acxiom® (NASDAQ: ACXM), an enterprise data, analytics and software-as-a-service company, today announced that it has deepened its partnership with Twitter®, the global platform for public self-expression and conversation in real time, with a new research initiative called Offline Sales Impact (OSI). Leveraging Acxiom’s recognition capabilities, Twitter’s brand advertisers will be able to measure the offline sales impact of their campaigns, using a test and control approach alongside Twitter’s specific KPIs. The joint measurement study will deploy as a pilot in March 2016. Read More

LiveRamp’s Travis May Named to Ad Age’s “40 Under 40” List

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President and Co-Founder Among This Year’s Class of Achievers Who are Driving Business in the Marketing and Advertising Industry

SAN FRANCISCO, CA, – March 21, 2016 — Acxiom® (NASDAQ: ACXM), an enterprise data, analytics and software-as-a-service company, today announced that Travis May, president and general manager of LiveRamp™, an Acxiom company, has been named to Ad Age’s “40 under 40” list. This is the second major recognition in 2016 for the LiveRamp co-founder, who was recently named to the Forbes “30 under 30” Marketing and Advertising list. May has been instrumental in establishing LiveRamp as the leading provider of data connectivity and onboarding services. Read More

LiveRamp and Adobe Extend Data Connectivity Partnership for Cross-Channel Marketing

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LiveRamp Enables Broader Distribution of Adobe Marketing Cloud Audiences Across Addressable TV, Mobile, and Desktop Channels

SAN FRANCISCO – February 22, 2016 — LiveRamp™, an Acxiom® company, today announced an expanded partnership with Adobe to offer Adobe Marketing Cloud clients greater ability to execute seamless cross-channel marketing campaigns targeted at their consumers.  Announced at RampUp 2016, the premier conference for leaders in AdTech, the expanded partnership enables Adobe Marketing Cloud clients to target the same audiences with relevant messages across a broader set of digital channels including mobile, desktop, and addressable TV. Read More