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Retail and Consumer Markets Solutions

Acxiom’s unique combination of information, turnkey and custom segmentation solutions, market intelligence, analysis, and retail and consumer goods industry expertise provides an unprecedented competitive advantage in consumer marketing. Our unique combination includes information about:

  • Individuals
  • Households
  • Neighborhoods
  • Markets

Our core strengths and depth of resources become retailers’ assets. The outcome – superior business results. We offer:

Market Segmentation

PersonicX®, our unique segmentation system, delivers a quick, accurate and actionable analysis of consumer data.

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Customer Data Integration Solutions

Acxiom pioneered AbiliTec®, our proprietary linking technology, and introduced the category of customer data integration to the marketplace.

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SKU Mix Optimization

Through the power of analytics, retailers can reinvigorate sales and discover addressable economic potential, even in a dynamic and uncertain envir...

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Direct Marketing Agency Services

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Solution Finder

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Learn how Acxiom can help your business make better decisions.

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Acxiom Fast Facts

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Levolor Case Study

Levolor gains Acxiom insight into growth opportunities.

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Consumer Goods Case Study

Learn how Acxiom helped a consumer goods manufacturer find new revenue potential for its ceiling products.

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