Data Analytics & Decision Sciences

Wouldn’t it be great to know who your best customers are at any moment? Even better, to know which ones are most likely to buy so you can talk directly to them? Now Acxiom offers you the tools to make it happen.

While other big data analytics focus on what was, Audience Propensities focuses on what is likely to be. The result is more effective marketing, higher profitability and a superior customer experience.

Personalized and coordinated contact strategies are truly possible with Personicx — a consumer segmentation and visualization system powered by Acxiom’s exclusive InfoBase data. Personicx delivers proven solutions that are affordable, actionable and can be quickly implemented in any industry.