- Top Digital Data
- Big Game
- Valentine's Day
- St. Patrick's Day
- Tax Time
- Mother's Day
- Summer Fun
- Father's Day
- Back to School
- Halloween
- Thanksgiving
- Holiday
Top Data and Models — by Industry Vertical and Category — for Digital Campaigns
Having the most comprehensive data and models solutions in the industry is not enough. You must know how to choose the most relevant and effective options if you intend to drive better marketing results. To share the benefit of our experience, we have highlighted the most commonly selected and effective elements for digital campaigns organized by industry vertical.
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Segmented data from Acxiom can help your client tackle this huge retail opportunity.
Plan your strategy to reach consumers before they buy – from Big Game Spenders to Avid Fans to Casual Observers.
Get in on this growing retail holiday.
Before the cards, candy and flowers are handed out, connect to the right audiences of flower, jewelry or candy buyers to ensure Valentine’s Day success.
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Connect your client and their prospects for lucrative results this St. Patrick’s Day.
Hone in on these merry makers with highly specific audiences — from who are likely the biggest spenders, whose likely heading out to the local restaurant or tavern and a whole lot more.
Learn MoreMarket directly to profitable, “tax time” audiences.
Turn to Acxiom for the data insights that can help your client cash in with Last Minute Filers and Those Most Likely to Get a Refund.
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Families spend big on Mom. Don’t miss out.
Connect marketing to Department Store Dads or Generous Gentlemen to ensure the happiest Mother’s Day for all.
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Reach a huge summertime market with targeted media from Acxiom.
Connect to home improvement and gardening audiences, five million active campers and hikers or beach lovers.
Learn MoreWe love Dad and so do families who spend big.
Let Acxiom help you find target audiences for Father’s Day – from seven million shopping for a new power tool to 17 million moms with kids who are likely in market for all kinds of Father’s Day gifts.
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Make Sure Your Media Buy Makes the Grade
From Stylish Students to Active Athletes, we can help you reach the audience primed for purchasing.
Learn MoreScare up big sales.
Find audiences searching for this season’s hottest costume or those who choose to dress up Fido for the occasion.
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Feed your client’s bottom line this Thanksgiving
From the big feast to the follow up shopping, connect to audiences focused on holiday travel, food and more.
Learn MoreMaking spirits bright for the holiday season.
Connect to highly targeted audiences of qualified and interested buyers who are taking to the malls and jumping online in droves.
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Having the most comprehensive data and models solutions in the industry is not enough. You must know how to choose the most relevant and effective options if you intend to drive better marketing results.
Below are some of our most effective elements organized by channel, industry or area of interest.
– Make a Purchase Via Internet – Make a Purchase Via Phone – Mobile Social Networker – Use a Smart Phone – Childrens Age Ranges Present in Household – Home Owner / Renter – Economic Stability Indicator – Age in Two-‐Year Increments – Gender – NetWorth -‐ Gold
Mobile
– Make a Purchase Via Internet – Make a Purchase Via Phone – Childrens Age Ranges Present in Household – Home Owner / Renter – Use a Smart Phone – Income Code -‐ Estimated Household – NetWorth -‐ Gold – Age in Two-‐Year Increments – Gender – Cord Cutter Propensity
Social
– Social Influencer – Socially Influenced – Mobile Social Networker – Heavy Facebook User – Heavy Twitter User – Heavy LinkedIn User – Heavy YouTube User – Photo Poster – Video Poster – Business Fan
Automotive
– Presence of Children – Income Code -‐ Estimated Household – NetWorth -‐ Gold – In Market for a New Domestic Luxury Vehicle – In Market for a New Domestic Regular Vehicle – In Market for a New Japanese Luxury Vehicle – In Market for a New Japanese Regular Vehicle – In Market for a New Korean – Pay Cash for a New Vehicle – Finance a New Vehicle
Financial Services
– Income Code -‐ Estimated Household – Home Owner / Renter – Economic Stability Indicator – UnderBanked – NetWorth -‐ Gold – Heavy Transactors – Shopped for Banking Services Via the Internet – Full Service Investor – Self-‐Service Investor – Have Online Trading Account
Insurance
– Presence of Children – Income Code -‐ Estimated Household – Home Owner / Renter – Networth Gold – You and Other Household Members Have Medical Insurance – You Alone Have Medical Insurance – Obtain Medical Insurance from an Agent Representing One Company – Obtain Medical Insurance from Agent or Broker Representing Many Companies – Obtain Medical Insurance Through the Internet – Have Long Term Care Insurance
Non-Profit
– Income Code -‐ Estimated Household – NetWorth -‐ Gold – Age in Two-‐Year Increments – Childrens Age Ranges Present in Household – Community Involvement -‐ Causes Supported Financially – Green Living Lifestyle Propensity – Written or Called any Politician at the State, Local, or National Level – Member of Charitable Organizations – Contribute to Public Broadcasting Service – Engaged in Fund Raising Activities
Political
– Childrens Age Ranges Present in Household – Home Owner / Renter – Community Involvement -‐ Causes Supported Financially – Green Living Lifestyle Propensity – Written or Called any Politician at the State, Local, or National Level – Congresssional District – State legislature assignment for the upper level (senate) – State legislature assignment for the lower level (house) – Political Party – Age in Two-‐Year Increments
Retail
– Childrens Age Ranges Present in Household – Presence of Children – Income Code -‐ Estimated Household – Home Owner / Renter – Networth Gold – Technology Adoption – Infobase-‐X Affordability – Purchase Apparel from an Upscale Store – Purchase Apparel from an Online Pure Play Store – Purchase Apparel from a Mass Merchant
Telecom
– Childrens Age Ranges Present in Household – Home Owner / Renter – Economic Stability Indicator – Income Code -‐ Estimated Household – Purchase a Smartphone Mobile Phone – Purchase Consumer Electronics from a Website Retailer Store – Purchase Consumer Electronics from a Website Vendor Store – Cricket/Leap/Jump Mobile Phone Customer – Technology Adoption – Cord Cutter Propensity
Travel & Entertainment
– Childrens Age Ranges Present in Household – Presence of Children – Income Code -‐ Estimated Household – Networth Gold – Shopped for Airline Tickets Via the Internet – Travel -‐ Frequent Flyer – Bought Travel Services Via the Internet – Number of Hotel Room Nights Stayed for Either Leisure or Business in the Last 12 Months – Take a Cruise – Affinity for a Suite Room
Games
– Childrens Age Ranges Present in Household – Presence of Children – Income Code -‐ Estimated Household – Gender – Age in Two-‐Year Increments – Games -‐ Video Games – Product Propensities: Own a Wii – Product Propensities: Own a Xbox – Product Propensities: Own a PlayStation – Technology Adoption
Video
– Make a Purchase Via Internet – Make a Purchase Via Phone – Own an Internet Connected TV – Have a TiVo Affinity – Childrens Age Ranges Present – in Household – Home Owner / Renter – Economic Stability Indicator – Age in Two-‐Year Increments – Gender – NetWorth -‐ Gold
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