Accurately Identify Relevant Audiences
for All of Your Media Campaigns

Cyber Monday is coming, and the stakes are high with more than $3 billion in online sales up for grabs!

These shoppers are likely to spend their lunch breaks browsing for the latest deals, planning their holiday gift-buying strategy and looking for the best deals on apparel, home furnishings and technology. It’s a critical time for brand marketers to maximize your chances for success while ensuring you’re spending your budget on reaching the right audience at the right time with the right offer through the right channel.

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Data Packages Available

People-Based Marketing

Consumers expect a connected experience. That means you have to understand their offline and online presence, buying behaviors and interests. Acxiom offers the industry’s’ most comprehensive data and models, and we can help you choose the most relevant and effective audiences to drive better marketing results both offline and online.

Segmented data from Acxiom can help your client tackle this huge retail opportunity.

Plan your strategy to reach consumers before they buy – from Big Game Spenders to Avid Fans to Casual Observers.

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Get in on this growing retail holiday.

Before the cards, candy and flowers are handed out, connect to the right audiences of flower, jewelry or candy buyers to ensure Valentine’s Day success.

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Connect your client and their prospects for lucrative results this St. Patrick’s Day.

Hone in on these merry makers with highly specific audiences — from who are likely the biggest spenders, whose likely heading out to the local restaurant or tavern and a whole lot more.

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Market directly to profitable, “tax time” audiences.

Turn to Acxiom for the data insights that can help your client cash in with Last Minute Filers and Those Most Likely to Get a Refund.

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Families spend big on Mom. Don’t miss out.

Connect marketing to Department Store Dads or Generous Gentlemen to ensure the happiest Mother’s Day for all.

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Reach a huge summertime market with targeted media from Acxiom.

Connect to home improvement and gardening audiences, five million active campers and hikers or beach lovers.

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We love Dad and so do families who spend big.

Let Acxiom help you find target audiences for Father’s Day – from seven million shopping for a new power tool to 17 million moms with kids who are likely in market for all kinds of Father’s Day gifts.

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Make Sure Your Media Buy Makes the Grade

From Stylish Students to Active Athletes, we can help you reach the audience primed for purchasing.

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Scare up big sales.

Find audiences searching for this season’s hottest costume or those who choose to dress up Fido for the occasion.

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Feed your client’s bottom line this Thanksgiving

From the big feast to the follow up shopping, connect to audiences focused on holiday travel, food and more.

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Making spirits bright for the holiday season.

Connect to highly targeted audiences of qualified and interested buyers who are taking to the malls and jumping online in droves.

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The real value the Internet of Things creates is at the intersection of gathering data and leveraging it.

There is a device for everything in your home, from the Nest smart thermostat to a refrigerator that is connected to your grocery store. Information is being captured on all aspects of home living. Acxiom delivers audiences of consumers who:

  • Use any type of smart home device
  • Have no concerns about using smart home technology
  • Are concerned that using smart home technology will affect personal information and privacy
  • Trust their homeowner’s insurance carrier to provide a smart device

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Having the most comprehensive data and models solutions in the industry is not enough. You must know how to choose the most relevant and effective options if you intend to drive better marketing results.

Let Acxiom help you get a jump start on the holiday season with audiences primed for the purchase. Check out some of our most popular holiday segments. Want more options? Acxiom can create a custom audience designed to help reach your ideal consumer. Contact the Data Guru

Fresh and Fast — From those who want fresh ingredients waiting on the doorstep to those who want their meals hot and ready from a restaurant, Acxiom introduces new audiences including:

  • Those likely to order fresh food for meal preparation using an online service like Blue Apron, Plated or Hello Fresh
  • Consumers who order restaurant deliveries from an online service like GrubHub or Eat24
  • Consumers likely to make restaurant reservations online using services like OpenTable

GIFTS AND GIFT BASKETS —Baskets filled with goodies and delivered to friends and loved ones is a can’t-miss holiday gift. Selling gift baskets online, over the phone or through the mail? We can help you tap into this lucrative market that peaks during the holidays. Execute a buy today to maximize exposure to eager gift givers.

DEPARTMENT STORE MOMS – Want to reach out to this segment with a robust disposable income that frequents department stores during the holidays? We can help connect you to this group that features incomes above $75,000 and a history of spending big in stores and online.

BIG GAME, BIG SPENDERS — This group is all in for the big game. From home décor to furnishings to snacks, this demographic spares no expense when it comes to entertaining.

Traditional FOOD AND GROCERY BUYERS — Thanksgiving is the one American holiday where eating is first and foremost. But before they can cook up this year’s feast, consumers must stock up on all of the essentials. Does your client rely on phone, mail or internet to deliver food? If so, we can help give you the best chance of reaching consumers before they fill their shopping carts.

COOKING ENTHUSIASTS – During the holidays, gourmets strut their culinary stuff for the whole family. This audience includes cooks stocking up on the necessary gear to prepare the big meal, as well as friends and family members looking for the latest kitchen gadgets to give the cook in their lives. If your client caters to this audience, we can help you reach them.

GIFTS FOR TWEENS – This vibrant sector continues to grow, fueled by family members shopping for the latest gear to spoil the girls in their lives. Acxiom can illuminate exactly which shoppers are most likely to spend money in your stores, and what they are most likely to buy — from brand-name shoes, to the latest must-have accessories and much more.

AVID FANS — Sure, some tune in for the commercials but not this demographic. Speak directly to the hardcore football fanatics, whose eyes will be glued to the set from pre-game until they hand out the trophy to the champion.

Learn how these and other targeted groups can pay off big for you and your clients.

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