More than 65 percent of high school graduates enroll in college each fall, according to the Bureau of Labor Statistics. Entering college triggers all kinds of needs and spending to meet those needs. Moving into a dormitory or pledging a social organization can prompt a wardrobe update, activating new debit or credit cards, buying furniture and room accessories, among other things. Parents of college-bound teenagers encounter a whole new meaning when it comes to buying school supplies.
Acxiom’s InfoBase demographic data identifies households with a child who is nearing high school graduation. Acxiom’s Audience Cloud offers an easy way to identify this audience and target more than 7 million consumers on Facebook or more than 6 million through one of our mobile distribution partners. There are lots of options for defining the audience and lots of destinations to facilitate your marketing opportunity.LEARN MORE