• Government Industry

    Government departments and agencies are facing increasing demand to become more citizen- and constituent-centric in how they engage with and provide services to the public. To do so requires timely, credible and actionable data, as well as privacy compliant-processes to ensure their data is organized, accurate and secure.

    Acxiom offers a broad portfolio of solutions for federal and state governments and political parties, helping to integrate disparate data sources and improve the understanding of individual needs. Our solutions help agencies make sense of massive amounts of data, ensure intelligent engagement with citizens and constituents, and help reduce the incidence of fraud, waste and abuse. These services vary from Web tools to extensive identity-related data solutions delivered through existing client systems and deployed in partnership with our technology consultants.

    These solutions and services include:

    Big Data Solutions, which include the ability to integrate data on individuals across agency data sources using real-time and batch processing modes. Acxiom also provides industry-leading data cleansing and standardization solutions, comprehensive data assets on individuals, and powerful predictive analytics that can be deployed real time at the point of interaction.

    Identity Management Solutions, which provide fraud prevention and real-time monitoring, as well as detection of fraudulent behavior and potential identity breaches. Acxiom’s identity solutions can be delivered real-time online or through a powerful application programming interface that can be embedded into existing applications and intelligence-gathering workflows.

    Citizen and Constituent Engagement Solutions, which support effective engagement and communication with citizens and constituents. In addition, we provide deep consumer insights on 126 million households and more than 190 million individuals — in the form of Acxiom’s data enhancements, lists, demographics, segmentation and buying behavior — enabling more effective and profitable outreach.

    Implementation and Advanced Analytic Consulting Services, which leverage consultants who are skilled in all facets of data management and possess significant domain expertise in the areas of data quality and recognition, fraud and risk management, and citizen insight and engagement. In addition, we provide advanced capabilities in the areas of consumer modeling and targeting that utilize both Acxiom and customer data.