Enabling Highly-Personalized Customer Experiences
As the digital world evolves and transforms, Federal, State and Local agencies are challenged to connect with citizens and provide a personalized experience while navigating ever-changing citizen needs, channels, technologies, data, regulations, and risks. Acxiom, a leader in customer data, identity management and ethical data use for 50 years, helps government & public sector entities to create highly-personalized, omnichannel experiences by:
- Uniquely identifying citizens for public outreach programs
- Detecting and mitigating fraud by verifying that people are who they say they are
- Engaging the public with relevant messaging
- Maintaining a diligent focus on data ethics, privacy, compliance and security
The result is improved citizen engagement, informed decision making, and reduced fraud, waste and abuse with a positive impact on policy, programs and operations.
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