Surviving in today’s volatile healthcare environment means becoming more consumer-centric than ever. Companies that serve the individual needs of patients and members want an experienced consumer insight partner that can help them understand the complexities of a data-driven world.

Whether you are a payer, provider or BioPharma manufacturer, as the healthcare industry transforms you are faced with multiple, often conflicting business priorities. At the focal point of these new challenges is the patient or member as an empowered consumer. To thrive in this new consumer-centric healthcare environment, organizations will find it imperative to master the capabilities to:

• Identify prospects or members accurately and consistently
• Link prospect and member clinical records across multiple trading partners and record ecosystems
• Understand clinical, demographic, behavioral and life stage information for members and prospects
• Segment members and prospects according to their unique attributes
• Reduce business risk based on a more comprehensive understanding of the end user

Acxiom’s prescription for creating a consumer-centric healthcare environment:

Acxiom has a dedicated healthcare team that has developed databases, identity recognition technology, consumer data insights and analytics-driven models to support the healthcare industry. Acxiom deploys many HIPAA-secure solutions in real time or near real time, including:

Healthcare Consumer Data Insight Packages, which employ behavioral, lifestyle and other multidimensional consumer insight elements that can amplify the accuracy and value of your member acquisition, engagement and retention strategies by giving you a 360-degree view of consumers.

Universal Patient Link (UPL), which uses Acxiom’s patented recognition technology to create a secure and persistent patient record link that can enable higher matching rates while eliminating duplicate records across multiple trading partners (e.g. payers, provider systems and ACO) and healthcare record ecosystems.

Healthcare Insight Lab, which provides an integrated environment hosted by Acxiom that can deliver prospect identity, insured/uninsured, RX compliance and persistency models, Health Score(R), and other analytics models embedded in one solution to support the improvement of consumer engagement and overall patient and member wellness.