Acxiom: Health Care Industry Consulting and Marketing Services

Healthcare

Acxiom simplifies the cleansing, storage and use of healthcare practitioner information with an industry-leading data integration process and database solutions. We are a global leader with a wealth of experience in providing solutions for every segment of the healthcare industry. Our products and solutions help clients:

Synchronize data from multiple customer touch points
Link activities and investments together to gauge return on investment
Improve knowledge of health care customers
Create 360-degree views of patients

Healthcare Solutions

Customer Data Integration

Learn more about our real-time cleansing, name and address standardization, recognition and opt-in solutions supporting both consumer and healthcare professional data.

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InfoBase-X^®/PersonicX^®

These industry-leading data products provide a foundation of customer insight providing enhanced customer views – supporting our healthcare clients’ marketing needs with the largest collection of U.S. consumer and Business information available in one source combined with our unique household-level segmentation system to fuel analytics, targeting, prospect lists and more.

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Physician and Provider List Solutions

Acxiom solutions include business-to-business physician list and e-mail enhancement services and preferred provider/group practitioner lists and annual licenses.

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Agency Services

Acxiom’s direct mail communications increase acquisition and retention, plus support complex lifecycle campaigns involving drug compliance.

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Database Marketing Solutions

Acquiring, retaining and growing customer relationships starts with a robust data environment to support insight driven marketing strategies and campaigns.

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Online Marketing Services

Acxiom aligns clients digital interactions with their customers with their brand enhancement strategies, offering a comprehensive suite of advanced marketing and search services that improves the performance of interactive communications, thereby increasing consumer and physician acquisition, retention, compliance and brand share.

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