Fact
Sheet describing infobase consumer list product: consisting of more than 126
million households and 190 million individuals; designed to help you effectively and efficiently target new consumer prospects with hundreds of selectors.
Factsheet
As the healthcare industry adapts to the requirements of the Patient Protection and Affordable Care Act (PPACA), payers, providers and pharmaceutical/biotech manufacturers are faced with multiple, often conflicting business imperatives. But the focal point for these new challenges is the member and patient as a consumer. To survive and thrive in this new consumer-centric healthcare ecosystem, healthcare organizations need solutions to help them respond to the emerging challenges it presents.
Factsheet
The consumer payments universe has undergone wrenching change over the last ten years as financial institutions have invested billions of dollars encouraging customers to switch from credit cards to debit cards, and then back again. Recent market forces, including regulatory change, consumer pay down of historically high debt levels, and a recessionary economy, have further complicated the payments environment.
Reports
Healthcare industries are at a critical junction — they must find an effective way to translate the new economics of consumer-focused healthcare under reform into profitable, sustainable growth strategies. Acxiom can provide healthcare companies with solutions that provide new insights to acquire and retain new patients and members, improve existing patient outcomes, comply and adhere to prescribed therapies and achieve objectives without compromising profitable business growth.
Factsheet
Investor services marketers have largely relied on trigger and event-based marketing tactics. The problem is these practices catch up with investors after important changes in their lives. Many of life’s major transitions won’t come as a surprise — many singles find partners; couples may have a child, and then maybe more; children go off to college or out on their own; parents become empty-nesters and look forward to retirement. An investor’s current stage in life is just one point on a trajectory. Understanding where people are now in their lives enables a reasonable prediction of where they are headed, and where they are headed contributes as much or more as their current situation when it comes to their investment interests and behaviors.
Reports