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Acxiom’s new InfoBase-X — the world’s largest repository of timely, up-to-date customer intelligence — now has three times the data sources (more than 100) and three times the data elements (more than 1,500). Acxiom added sources, expanded data categories and elements and rewrote build rules to ensure that InfoBase-X is the best marketing data available.
For more information on Acxiom’s InfoBase-X, download our latest Fact Sheet.
A great way to gain valuable insight about customers and prospects, InfoBase-X Enhancement adds the most recent data available to each record in in-house files and databases. Categories of data include demographic, socio-economic, lifestyle behavior and more.
Our flexible web-based interface provides an automated system for performing merge-purge processing, address hygiene, data enhancement and more.
Based on the most recently published, publicly available data, InfoBase-X Telephone Directories provide the names, addresses and telephone numbers of the right consumers and businesses. Latitude and longitude data is also available, as well as Standard Industrial Classification (SIC) and North American Industrial Classification System (NAICS) codes.
This time- and cost-saving product employs relevant InfoBase-X information to comb through databases and suppress the selection of consumers who are least likely to respond to marketing efforts. This capability also ensures companies comply with important consumer privacy guidelines.
A suite of frequently updated lists of consumers and businesses designed to meet a range of marketing applications, InfoBase-X lists are excellent tools to find new customers, retain existing customers and improve the success rates of your marketing campaigns. They include: * Consumer List * Real Property List * New Borrowers List * New Homeowners List * New Movers List * Pre-Movers List * Residential Address List * Business List
The most comprehensive tool available for any business involved in telephone marketing, InfoBase-X TeleSource provides new telephone numbers, corrects faulty numbers, adds telephone numbers to names and addresses and reverses that process by attaching names and addresses to telephone numbers.
Check the validity of your marketing strategy or take it in a new direction with InfoBase-X Analytic Products. Designed to provide fact-based insight into consumers’ buying decisions, this product allows you to analyze trends to predict likely purchasing behavior. View “snapshot” reports of what is happening right now and learn why. Or, find out which specific characteristics are the best predictors of consumers’ favorable response to an offer or approval for a service.
Speak with our Data-Products Specialists by contacting us:
InfoBase-X™ — The largest collection of U.S. consumer information available in one source.
As consumers and businesses move away from traditional direct mail and mass advertising, successful direct marketing requires new types of data and an even greater accuracy and granularity than before.
PersonicX VisionScape quickly and easily gives you better answers to the marketing questions you face every day. 
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