To cultivate a deeper understanding of customers, companies must harness the power of Big Data. At first glance, tracking detailed customer interactions represents massive costs to collect, house, segment and analyze data, without clear actionable value. But with the help of Acxiom’s Information Intensive Group, your company’s Big Data can be used to drive effective business decisions, improved customer interactions and business growth.
A staggering 2.5 quintillion bytes of Big Data are captured daily from consumers’ online and mobile transactions, social media traffic and GPS coordinates. Your brand is generating their own Big Data and this new class of economic asset is as valuable to marketers as currency or gold, but how can companies capitalize on Big Data when its size exceeds the capabilities of typical database software tools? Acxiom’s Information Intensive Group can help by:
- Adding insights through the use of Acxiom InfoBase® Consumer Data
- Helping digest online, offline, unstructured and anonymous data sets
- Monetizing current data assets through better targeting, consumer propensities and applying innovative analytics
- Leveraging Acxiom’s Enterprise Data Management Platform to drive unparalleled understanding of anonymous customers interested in your brand
- Reaching customers and potential customers as never before through Acxiom’s network of publishing partners, while protecting existing customer relationships
For your biggest data needs, partner with the best.
Acxiom has been a key player in the consumer marketplace for more than 40 years, helping to manage the marketing activities of nearly half of the Fortune 100 companies. With more than 700 databases, Acxiom maintains multi-sourced, continually updated insight into more than 500 million consumers worldwide. In short, Acxiom lives Big Data.
Acxiom’s Big Data strategies and solutions include:
Big Data Strategic Roadmap – Acxiom consultants work with you to understand your business drivers, evaluate your current data assets and the universe of possible new data sources, and develop a strategic roadmap to leverage and optimally monetize your data assets to drive revenue growth.
Big Data Insight Lab – Provides an integrated environment hosted by Acxiom that delivers unprecedented customer insights through Acxiom’s proprietary InfoBase demographic elements, unique network of third-party data partners, and access to more than 400 syndicated models. On average, Acxiom clients have realized a 15-20% increase in their targeting effectiveness as a result.
Monetization Analysis – We work with your team to understand your monetization goals, issues and opportunities to develop a plan to drive greater asset value. Acxiom sits at the center of large network of advertisers and media partners which we leverage to drive the greatest value from your data. We often combine your data in a safe haven environment to increase data value for both partners without sharing customer identity data.
Enterprise Data Management Platform Assessment and Implementation – Acxiom will help design a strategic implementation roadmap, accompanied by a validated business case and ROI model for deployment of a new platform. Our focus is on driving breakthrough consumer insights, enabling highly targeted market reach and optimal monetization.
Customer Data Integration – Acxiom can enhance your current data assets by cleansing, recognizing and further enhancing the data housed within your current environment. Data needs to be clean and accurate before it is actionable. We can help recognize the most insightful data elements to complement your assets.