Make your marketing more effective.

Connecting your customer data to your digital marketing platforms
is the key to better customer experiences.

Onboard your data and unleash new possibilities.

Data Onboarding with LiveRamp Connect brings your CRM, sales, and other customer data into the digital marketing applications and media platforms you use every day. When your data is activated for use in online marketing campaigns, so much more is possible.

Process

LiveRamp Connect anonymizes and then matches your anonymized CRM and purchase data to online devices and digital IDs through a secure, automated process that protects consumer privacy.

Data segments are then distributed to your preferred marketing and media platforms for measurement, targeting, and anonymous reach, one-to-one marketing.

Key Features

  • Integrations with more than 130 marketing platforms
  • Advanced security and privacy compliant matching
  • Records are anonymized to protect consumer privacy
  • 1-to-1 exact matching of your anonymized records
  • 30–55 percent match rates
  • More than 5 billion records onboarded per month

Benefits

  • Measure the impact of your marketing campaigns on sales that take place online, in stores, in branch locations, or over the phone
  • Reach your CRM audience segments with highly relevant messages across channels and devices
  • Increase conversion rates by using anonymized customer data to optimize your website and online ads

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