Power People-Based Marketing
with Identity Resolution
IdentityLink: The Key to Identity Resolution
LiveRamp IdentityLink is an identity resolution service that allows marketers, and the companies that support them, to build omnichannel profiles of consumers — and then makes it possible to onboard that data to digital marketing platforms for people-based marketing initiatives across digital channels.
LiveRamp operates in an Acxiom Safe Haven®, ensuring that all consumer data is kept private and secure.
Step 1: Build An Omnichannel View
Marketers and the companies that support them upload first-, second-, and third-party data to LiveRamp where we leverage Acxiom’s AbiliTec® and the LiveRamp identity graph to resolve all data back to the consumer.
Step 2: Onboarding for Data Activation
Once we connect all first-, second-, and third -party, and contextual data, it’s time to onboard the segments to activate with any of our 400+ digital marketing partners.
- 400+ digital marketing partner integrations
- 30–55 percent deterministic match rates
- 60 billion+ records processed per month
- 800 million recently matched cookies
LiveRamp IdentityLink allows you to market to people by creating an omnichannel understanding of the consumer across devices, channels, and platforms. This enables marketers and the companies they work with to execute people-based targeting, measurement and personalization, so you can:
- Target the Right Audience
- Optimize the Customer Experience
- Understand the Omnichannel Impact