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    Succeeding in today’s volatile economic environment requires manufacturers to become more consumer-centric than ever. Manufacturers need to attract, acquire and nurture relationships with the end consumer – a relationship that, historically, has been owned by the distributor or retailer.

    One-to-one marketing is critical for traditional B2C industries and is now becoming the mantra of the manufacturer. The marketing organization needs to gain insight into their customer base, establish a central nervous system to track their relationships, and optimally engage their best customers. Key ways Acxiom can assist include:

    • Identifying customers and prospects accurately and consistently 
    • Linking prospect and customer records across divisions of large, diversified manufacturers 
    • Understanding demographic, interest, behavioral and life stage information of the customer base 
    • Supplying insights into the decision-making units and processes for B2B purchasing organizations 
    • Segmenting customers according to their unique attributes 
    • Providing the above services globally to help multi-national companies achieve their growth objectives

    Acxiom provides unique value propositions to help manufacturers achieve their consumer-centric objectives.

    To support manufacturers, Acxiom has a dedicated manufacturing marketing services team that has a proven track record of:

    • Developing databases 
    • Identifying recognition technology 
    • Providing customer insights 
    • Compiling customized analytics-driven models

    Additionally, Acxiom deploys market-leading solutions in real time, including: 

    Global Marketing Services (GMS) – Acxiom assists your marketing organization with developing strategies for launching into new markets, optimally targeting your best customer segments, executing customer acquisition campaigns, measuring overall effectiveness, and adapting to achieve the best results for your global expansion. 

    Manufacturing Customer Insight Lab – This service provides an integrated environment hosted by Acxiom that delivers unprecedented customer and prospect insights through Acxiom’s proprietary InfoBase® demographic elements, a unique network of third-party data partners, and access to hundreds of syndicated models. On average, Acxiom clients have realized a 15-20% increase in their targeting effectiveness as a result of these projects. 

    Manufacturing Customer Data Insight Packages and “Behind the Distribution Layer” Anonymous Customer Views – Includes interest, behavioral, lifestyle and other multidimensional consumer insight elements. Such insight can vastly improve the accuracy and value of your member acquisition, engagement and retention strategies by giving you a 360-degree view of consumers both inside and outside the sphere of your customer database. 

    DMU and DMP Modeling – Through the use of Acxiom’s proprietary organization models, we are able to derive standard views of customers’ buying organizations and purchasing processes. This yields unprecedented identification of knowledge gaps and a significant increase in overall sales effectiveness. Through our work in the B2B industry, we’ve consolidated more than 62,000 business titles into a standard list of 22, resulting in considerable insights into the inner workings of B2B organizations.