• Strategy & Analytics
    Now you can determine what really matters to your customers and prospects—insights that can drive deeper engagement and incremental transactions with your brand.
     
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  • Multichannel Marketing
    Create and deliver personalized and integrated customer engagement, communicating the right message to the right person in the right place at the right time.
     
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  • Which of these marketing challenges are you facing?
    How do I strengthen loyalty within my customer base?
    Go
    How can I identify my highest-value prospects?
    Go
    How can I help maximize my marketing dollars?
    Go
    How do I know what customers are most likely to buy from me right now?
    Go
    How can I keep up with my customers’ desire to manage our relationship?
    Go
    Which of these marketing challenges are you facing?
    X
    How do I strengthen loyalty within my customer base?
    Answer: When a 1% increase in customer loyalty equals a 10% cost reduction, it’s in every organization’s best interest to focus on creating more engaged relationships with their best customers. Acxiom works with clients to give their best customers reasons and platforms to speak on a brand’s behalf.
    Grow
    How can I identify my highest-value prospects?
    Answer: Who you target matters—20% of your customers can generate 500% of your annual profit. Acxiom helps you use your existing customer data, in combination with our data and analytics capabilities, to build models around exactly what your best prospects look like—and where to find them.
    Marketing Strategy Consulting
    How can I help maximize my marketing dollars?
    Answer: Marketing Mix Optimization (MMO) comprises strategy, statistical methods, technology and the ability to design and run in-market experiments to help you test your way to maximum results. MMO is channel, tool and spend agnostic, so it finds the most strategic opportunities for producing the best possible results with available resources.
    Addressable Advertising
    How do I know what customers are most likely to buy from me right now?
    Answer: Deploying decision engines ensures that every action you take when engaging consumers is the best action. It’s critical to engage consumers in a personalized way, from your campaign’s timing to cross-channel consistency to engaging offers and creative. Because when a customer is ready to listen, you need to know what they want to hear.
    Decision Engines
    How can I keep up with my customers’ desire to manage our relationship?
    Answer: Some customers stay because they have no choice because they are tied to their rewards program. Others stay because of a deep bond with that company, a bond that is forged by that company’s ability to make that customer feel valued for his or her business. That starts with recognizing that customer across channels, and understanding what they want to buy, not what you want to sell.
    Retain

     
  • Lifecycle Solutions
    Build new, more profitable customer relationships and grow the value of your existing customer base. We can help you optimize every customer interaction—at every step of the customer lifecycle—by applying our capabilities to your specific business challenges.
    Acquire
    Grow
    Retain