Now you can sift through the crowd and reach only your best customers.
It’s possible to reach just your audience based on your insights. Acxiom helps you reach your most valuable customers—those most motivated to engage with your brand and transact. Use what you already know about your audience in the offline world, combine it with the gigabytes of data available in the anonymous online world, and apply it with scale across emerging, addressable media channels. It can ensure your customers and prospects receive the exact message you want and in all the places they are likely to see it, regardless of channel.
You know your most valuable customers—the ones who are most interested in what you offer. You also know how they respond in different channels.
Addressable Advertising addresses the differentiated value of your customer relationships so that you can better prioritize your investment. Reduce waste—time, effort and budget—in your advertising by focusing on only the audience you seek. Research indicates that, on average, only 20% of customers are profitable, with the bottom 30% of customers consuming four times annual profit.1 Addressable Advertising allows you to narrowcast to those relationships that drive the highest customer lifetime value.
Your insights—customers’ value, transaction history, price sensitivity, brand affinity, in-market timing, and more information about your preferred audience are key. You possess the competitive advantage and define the audience you want to reach—there’s no risk of targeting those who don’t fit your criteria. Our Data Management Platform is designed to collect, manage and distribute all the data you need to take action on your own insights in the digital channels.
1Bain & Company, “Closing the Delivery Gap,” 2005