• Addressable AdvertisingAddressable Advertising

    Now you can sift through the crowd and reach only your best customers.

    It’s possible to reach just your audience based on your insights. Acxiom helps you reach your most valuable customers—those most motivated to engage with your brand and transact. Use what you already know about your audience in the offline world, combine it with the gigabytes of data available in the anonymous online world, and apply it with scale across emerging, addressable media channels. It can ensure your customers and prospects receive the exact message you want and in all the places they are likely to see it, regardless of channel.

    • Addressable Advertising
      Reach your best customers and prospects, and only your best customers and prospects across all channels.
      • Safe-Haven
        Our privacy-compliant environment allows advertisers and partners to responsibly match and shield sensitive information across multiple media channels.more
      • Addressable Channels
        Through our partnerships, Acxiom enables coordinated and consistent messaging across channels—whether online, mobile, or iTV.more
      • Advertiser Environment
        Campaign ready environment where your target customers and prospects are pre-matched to your selected channels and partners for efficient and effective marketing executions with greater reach.more
      • Enhanced Measurement
        Analyze campaign results of your customer and prospect segments across all response channels on the customer-defined segment level, tracking conversion data across channels to further optimize your campaigns and help you understand the overlapping impact of your marketing channels.more
    • Data Management Platform
      Collect, manage and distribute all the data you need to take action on your own insights in the digital channels.
      • Data Management Platform
        Capture or load a variety of data inputs. Clean, process, segment and store that data and distribute it across the ecosystem.more