Addressable Channels
Your best
customers don’t spend all their time consuming content or browsing in just one
place. Coordinate your messages across all relevant channels. Acxiom can enable
you to take your offline data and insights and leverage them across the
addressable channels of display, mobile and iTV to reach the consumers you
want.
Display
We offer solutions
that allow advertisers to target display ads across the online ecosystem:
- Direct to Publisher: Target your valued
audiences directly on premium publisher sites, ensuring premium
placement/inventory, targeting precision and increased scale.
- Network, Exchange, Demand
Side-Platform (DSP) Model: Work directly with networks, exchanges and DSPs to
extend the reach and increase the flexibility of your addressable
advertising campaign.
- Private Network: We work with you to
establish the capability to target your audiences with the specific
publishers of your choice.
MOBILE
We can put you at
the forefront of the mobile mix. We can help you reach your target groups on
their mobile devices—with certainty. Whether you need specific customer
segments or highly sought after new acquisitions, we have the ability to reach
them via analytics, recognition and our mobile premium publisher partnerships.
iTV
We’re also at the
forefront of the interactive television (iTV) revolution. Major video service
providers now utilize technology that employs targeted advertising, improves
efficiencies and increases return on investment. While the addressable capabilities
in TV continue to expand, we offer solutions that allow advertisers to seize
the newest opportunities in iTV:
- Targeting:
- Leverage our CDI, enhancement and analytics
services to score a television audience—then segment that audience into
“like groups” based on your message. This targeting can yield a higher
performing ad, when compared to traditional broadcast advertising.
- Match a client’s target audience to a partner file
and then use the propensity of customer match to target at geo, cable zone
or household level, depending on the partner-addressable capabilities.
- Back End Analytics: Process TV viewership data
from digital set-top boxes through our CDI, enhancement and analytics
services to gain deeper insight into a consumers’ viewing audience by
providing answers to questions like:
- What is the portrait presented by the viewership?
- How does this portrait compare to a portrait of
your current customers and/or prospects?