Advertiser Environment
You know that using your insights
and knowledge to reach the right audience is crucial. Now you want to find that
audience everywhere they are with a consistent and relevant message.
We provide a unique way to have
your audience ready, and pre-matched with the partners of your choice on all
the channels of your choice so that your campaigns can be executed efficiently
and effectively. This provides unprecedented reach in these emerging
addressable channels. An advertiser environment is the only way to manage the
complexity of true multichannel execution for a specific audience. This
environment also facilitates the enhanced reporting necessary to understand the
impact of your campaigns across all channels.
The most efficient and
cost-effective method for your company to implement addressable advertising
capabilities is to build an advertiser environment within the Acxiom
safe-haven.
- Pre-matched population: Your set of prospects and/or
customers is stored in a database table within the safe-haven environment
with any predefined marketing segments and is updated as needed to be used
for selection, always ready for execution of a campaign.
- Campaign ready environment: A cross-reference for every
selected publisher and channel is kept up to date so that campaign counts
can be easily generated for planning and campaign selections can be done
quickly. Your company can expand to multiple publishers and channels as
you progress in your targeting needs and maturity.
- Campaign History and
Analytics: Campaign
history is stored and campaign execution data and results data are
received from partners and advertisers and used to produce standard
post-campaign reports after every campaign where data is provided to
provide segment-level results and insights across channels.