You know that using your insights
and knowledge to reach the right audience is crucial. Now you want to find that
audience everywhere they are with a consistent and relevant message.
We provide a unique way to have
your audience ready, and pre-matched with the partners of your choice on all
the channels of your choice so that your campaigns can be executed efficiently
and effectively. This provides unprecedented reach in these emerging
addressable channels. An advertiser environment is the only way to manage the
complexity of true multichannel execution for a specific audience. This
environment also facilitates the enhanced reporting necessary to understand the
impact of your campaigns across all channels.
The most efficient and
cost-effective method for your company to implement addressable advertising
capabilities is to build an advertiser environment within the Acxiom