Enhanced Measurement
With our safe-haven capabilities, your cross-channel result data and our partner data, we can report on campaign analytics, aggregated up to the segment level, in a privacy-compliant manner.
- Closed-Loop Reporting. We can receive and process all conversion data at the individual level, providing you with a synthesized, aggregated and segmented report of what is actually driving conversions.
- Cross-Channel Analysis. Due to privacy compliance regulations, identifiable individual level online impression data cannot be shared directly with your company. But with our secure environment, we are able to marry data from different channels, analyzing conversion activity to a greater degree than just reviewing results individually by silos of channels.
- Optimize Campaign on Campaign. We can analyze the conversion
data – including the cadence, sequence and channel mix – allowing you the opportunity to take action and adjust your campaign for maximum success.