Safe-Haven
You’ve promised to safeguard your customers’ personal information, and
our best-in-industry safe-haven can help you keep that promise.
Today, advertisers and publishers must adhere to strict online privacy
regulations and their own privacy policies. At the same time, advertisers and
publishers have invested millions into consumer insights. We manage both of
these needs: Optimizing your data while simultaneously ensuring that all
proprietary information is secure and processed in a privacy-compliant manner.
Here’s how it works:
- You define your audience and select the
channels and cadence for the campaign. Then, based on your audience
definition and your channel selection, you select your publishers or
partners.
- Data hygiene is applied, including data
cleansing and data appending. As a result, you get the highest and most
accurate match rates possible.
- Acxiom matches your information to the
selected partner data in our privacy-compliant environment. Once the
individual matching is complete, we deliver only anonymous record IDs and marketing
segment. This protects your individual proprietary information and creates
a segment file to meet your predefined audience.
- After the campaign, we work to close the
loop with partners and publishers to analyze the results so that you can
apply your learnings to future addressable campaigns.
We
have the partnerships, technology and process experience that can reduce your
costs, get your campaign to market quickly and keep you compliant.