A Data Management
Platform (DMP) provides you with centralized control of your data and your
campaigns by enabling you to manage and analyze your data, optimizing your
campaigns to reach more of the right customers and improve your return on
A DMP can scale to
millions and millions of data points, enabling you to analyze and manipulate
your data to reveal macro and micro insights into how campaigns are working
across various channels, the specifics of the audiences being reached and what
changes could be implemented for improvement.
Our DMP offers you
an anonymous centralized platform that provides the ability to capture or load
a variety of data inputs, clean and process that data, segment and store that
data and then distribute that information across the ecosystem.
We put the
functionality required to deliver our clients their ideal capability into three
Acxiom’s assets and expertise in data, analytics, consulting, multichannel
analytics, and enterprise integration, we are able to deliver the most
comprehensive data management solution available in the market. Featuring
best-in-breed reporting, analytics and campaign management capabilities, the
solution is unparalleled in the industry.