database is the cornerstone of everything you do.
integrating and enhancing databases are the cornerstones of what Acxiom does.
Your database must provide the ability to manage, analyze and visualize your
campaigns with straightforward results. We deliver the simple and flexible
marketing-database solutions you need to manage new customer acquisition
efforts while also retaining and growing your existing customer relationships.
campaign into a conversation. Our simple and flexible marketing-database
solutions bring your campaigns to life with real, actionable information.
SINGLE VIEW OF THE CUSTOMER
We help you make
sense of your data—and amplify your understanding of your customers. We
understand the difficulties of implementing a single view of your customer:
Organizational design, conflicting channel and product objectives and the
exponential increase in media channels each present unique and specific
challenges. While a single, physical customer data warehouse is IT-efficient,
it’s also a multiyear endeavor.
Our approach? Play
the data as it lies—correlating consumer behavior with marketing across
channels and over time. We can place persistent customer identifiers on
existing customer data, providing you with a logically integrated view of your
customers in less than nine months. The advantages of being “in-market” 12 to
24 months sooner vastly outweigh the small premium in IT expense.
MARKETING CENTRAL NERVOUS SYSTEM
of broadcast. Narrowcasting against multidimensional consumer insight requires
a Marketing Central Nervous System: a system that sends and receives signals
about consumer behavior, and automatically recalibrates on actual consumer
behavior. And your campaign is now a conversation.
Our ambition is
big—the Marketing Central Nervous System not only sends signals that influence
customers, but also senses behavior and responds intelligently. The goal is to
remember every interaction and learn.