management is the process of planning, designing, executing, distributing and
reporting on marketing campaigns through various channels. Marketing
organizations have shifted from broad indirect advertisements to interacting
with customers and prospects at an individual level using increasingly
Acxiom’s years of
experience in database marketing enable us to provide in-depth and innovative
campaign management solutions. Acxiom can provide you with many benefits, both
before and after a tool is selected and implemented, including:
Marketing Platform software partners include:
Technology Center of Excellence (MT COE) is at the forefront of these efforts.
Acxiom’s MT COE is a research and demonstration lab that provides insight into
the leading marketing technologies in today’s marketplace. MT COE also
specializes in the implementation, hands-on evaluation and testing of
third-party campaign management, business intelligence and other related
products and tools for both customer and prospect databases.
Whether you need
to make a decision on executing or refining hosted or on-site marketing
technologies, Acxiom can help. Our solutions work flexibly with marketing
applications. We work and partner with many software vendors and use these
third-party applications for segmentation, planning, optimization, fulfillment,
reporting, analysis and multichannel campaign management.