Campaign Management
Campaign
management is the process of planning, designing, executing, distributing and
reporting on marketing campaigns through various channels. Marketing
organizations have shifted from broad indirect advertisements to interacting
with customers and prospects at an individual level using increasingly
addressable channels.
Acxiom’s years of
experience in database marketing enable us to provide in-depth and innovative
campaign management solutions. Acxiom can provide you with many benefits, both
before and after a tool is selected and implemented, including:
- Automating and integrating the planning, execution, assessment and
refinement of segmented campaigns that run at various intervals
- Tracking and measuring the profitability and ROI on campaigns
- Refining customer and prospect segments
- Reducing the amount spent on inaccurate marketing attempts
- Simplifying the design process so end users can create complex campaign
logic
- Producing accelerated cycle times that reduce cost and increase the
probability of reaching customers and prospects before your competitors
Our Enterprise
Marketing Platform software partners include:
- Alterian
- Aprimo
- Neolane
- Oracle
- SAS
- Unica
Acxiom’s Marketing
Technology Center of Excellence (MT COE) is at the forefront of these efforts.
Acxiom’s MT COE is a research and demonstration lab that provides insight into
the leading marketing technologies in today’s marketplace. MT COE also
specializes in the implementation, hands-on evaluation and testing of
third-party campaign management, business intelligence and other related
products and tools for both customer and prospect databases.
Whether you need
to make a decision on executing or refining hosted or on-site marketing
technologies, Acxiom can help. Our solutions work flexibly with marketing
applications. We work and partner with many software vendors and use these
third-party applications for segmentation, planning, optimization, fulfillment,
reporting, analysis and multichannel campaign management.