Database Build
A database is only
as good as the tools that manage it. With more than 40 years of experience,
Acxiom creates and manages some of the largest marketing databases in the
world—more than twice as many as our closest competitor.
Our systems are
built from market-tested standard components and then customized to meet your
exact needs. We work with you to identify the right tools you need for
querying, reporting, analyzing and managing database programs. These solutions
span the complete range of volumes, service and performance requirements—many
of which can handle billions of input records with ease. Additionally, we
actively evaluate new tools and maintain a Marketing Technology Center of
Excellence where you can view, evaluate and select your Enterprise Marketing
Platform technologies, including campaign management and business intelligence
tools.
Our software partners include:
- Alterian
- Aprimo
- Business Objects
- Cognos
- MicroStrategy
- Neolane
- Oracle
- SAS
- Unica
The consumer
insights generated include data enhancements, lists, demographics, segmentation
and buying behavior. We can partner with you to:
- Improve the quality and timeliness
of your marketing decisions.
- Enhance your marketing
productivity and operational efficiency.
- Reduce waste and increase return
on investment by dramatically improving your prospect marketing.
- Improve cross-sell and up-sell
efforts by enriching your existing data.
- Bolster your customer retention by
driving growth, loyalty and customer satisfaction with marketing offers
and customer-value recognition across all touch points.
Make smarter and
more profitable decisions with our powerful, multichannel database marketing
solutions.