• Database Management PlatformDatabase Management Platform

    A Database Management Platform (DMP) provides you with centralized control of your data and your campaigns by helping you manage and analyze your data, optimizing your campaigns to reach more of the right customers and improve your return on investment. 

    Our DMP offers you:

    • Tag Management
    • Audience Segmentation
    • Media Integration
    • Campaign Analytics
    • Audience Analytics

    Our DMP can help you achieve:

    • Retargeting with customized campaigns based on both on- and off-line behaviors.
    • Prospecting by integrating our data to generate higher targeting accuracy.
    • Site optimization using customized content for different audiences on your site.
    • Audience intelligence to learn more about likely converts.
    • Better ROI driven by centralized performance analytics.
     

  • Related Thinking
    • Addressable Channels
       Through our partnerships, Acxiom enables coordinated and consistent messaging across channels—whether online, mobile, or iTV. more
    • Account Services
       Our world-class account services teams work with our clients to continuously improve and optimize program results. We bring a service-first mentality to each client engagement. more
    • Marketing Strategy Consulting
       What could a customer-centric Strategic Roadmap that unlocks the customer value that’s relevant and unique to your business do for your results? We not only create your action plan—our technology can make it a reality. more