Data Enhancement
Zero in on
specific customer needs.
InfoBase® Consumer Enhancement
Augment your
current data with our InfoBase® Consumer Enhancement—the largest and
most-up-to-the-moment repository of customer intelligence—and effectively
recognize and respond to your customers’ expectations. Tap into a host of
supplemental customer data, including:
- Personal
- Household
- Real Property
- Technology
- Buying Activity
- Travel
- Health Related
- Life Event
- Wealth Indicators
- Interest
- Behavior
- Family Ties
Personicx®
Find your
customers in every market, and turn raw data into accurate, actionable
information faster than ever before. With our premiere predictive packaged
analytics product, Personicx®, you can segment your consumers at a household level
with 70 distinct clusters within 21 life-stage groups.
With Personicx®, you can:
- See differences in how U.S.
households spend time and money on your products.
- Better know your customers’
demographics and better anticipate their buying behaviors.
- Conduct market analysis.
- Plan customer acquisition
strategies.
- Create cross-sell/up-sell and
retention campaigns that are targeted, personalized and powerful.