Marketing technology, decision engines and agency services to support your multichannel marketing efforts.
Acxiom helps you focus on the “Moment of Truth,” when consumers engage with your brand. Proper audience selection is only part of the answer. Choosing the right channel and the right offer are also critical. We fuse insight into the experience to drive a higher probability of achieving a service or marketing objective. To fuse insight into this “Moment of Truth” requires a high-performance decision engine, integrated with the marketing database.
Because without the right experience, all your digital audience selection is for naught. A personalized offer and/or creative, on the other hand, can drive up to fourfold improvement in conversion. With our guidance, you can redirect funding from unproductive reach to fund these personalization efforts. Coordination across channels and product relationships is an essential, closely related concept. Surround sound marketing is the goal.
We can also help you drive results by bridging major communications channels with our customer-centric solutions to enable you to deliver the right message to the right customer at the right time in the right channel—whatever that channel might be. With multichannel insight about your customers and prospects, you can create integrated, optimized and personalized solutions across all channels and lines of business. You can acquire and retain more customers—with prospecting and retention strategy development—and then maximize the profitability of those relationships with strategies to increase customer satisfaction, loyalty and lifetime value. And by improving efficiencies, you’ll reduce costs for promotional, transactional and distribution activities.
Acxiom also can support you with our highly experienced agency services team. Acxiom’s team is unsurpassed in mobilizing data, in analyzing it, deriving insights from it and strategically applying it to provide:
Your customers expect your brand to understand—and anticipate—their needs and wants, beyond personalizing messages. The risk of misunderstanding customers’ desires is not just that you might miss an opportunity, but that you might create a negative experience with your brand, which can have longer-term implications on the relationship.
Your company’s data, combined with Acxiom’s extensive marketing database management experience, can create the knowledge that you need to better understand your customers and prospects. It’s the knowledge that you need to make critical, timely business decisions for planning and managing campaigns and tracking results.
Audience selection is only part of the answer. Personalized offers and targeted creative—ready to deploy at the moment of truth, when the customer is engaged with your brand—can drive fourfold improvements in conversion. Coordination across channels and product relationships, effectively listening to your customers and confirming and adjusting customer insights are essential to maintain and expand your success.
Regardless of the size and complexity of your database, the diversity of your lines of business, the number and complexity of your campaigns, the breadth of customer touch points or the sophistication of the analytics and reporting you require, we have the solutions you need, including: