• Multichannel MarketingMultichannel Marketing

    Marketing technology, decision engines and agency services to support your multichannel marketing efforts.

    Acxiom helps you focus on the “Moment of Truth,” when consumers engage with your brand. Proper audience selection is only part of the answer. Choosing the right channel and the right offer are also critical. We fuse insight into the experience to drive a higher probability of achieving a service or marketing objective. To fuse insight into this “Moment of Truth” requires a high-performance decision engine, integrated with the marketing database.

    Because without the right experience, all your digital audience selection is for naught. A personalized offer and/or creative, on the other hand, can drive up to fourfold improvement in conversion. With our guidance, you can redirect funding from unproductive reach to fund these personalization efforts. Coordination across channels and product relationships is an essential, closely related concept. Surround sound marketing is the goal.

    We can also help you drive results by bridging major communications channels with our customer-centric solutions to enable you to deliver the right message to the right customer at the right time in the right channel—whatever that channel might be. With multichannel insight about your customers and prospects, you can create integrated, optimized and personalized solutions across all channels and lines of business. You can acquire and retain more customers—with prospecting and retention strategy development—and then maximize the profitability of those relationships with strategies to increase customer satisfaction, loyalty and lifetime value. And by improving efficiencies, you’ll reduce costs for promotional, transactional and distribution activities.

    Acxiom also can support you with our highly experienced agency services team. Acxiom’s team is unsurpassed in mobilizing data, in analyzing it, deriving insights from it and strategically applying it to provide:

    • Channel-agnostic engagements
    • Creative campaigns that extend and strengthen client brands
    • Measurable marketing results with meaningful ROI
    • New customers that mirror your existing best customers

    • Centralized Decision Marketing
      Can your company react in real-time to the signals your customers and prospects are providing?
      • Real Time Data Integration
        Respond intelligently in real time to your customers, putting your data and insights to work when they are most critical to your success.more
      • Decision Engines
        Acxiom’s tool/targeting platform, which you can plug into your current systems to make marketing more efficient.more
    • Delivery Solutions
      Marketing solutions that ensure you use the right channels and right offers when targeting your customers and prospects.
      • Channel Selection
        It doesn’t matter which channel your customer uses. We combine the insight with the appropriate channel.more
      • Content Selection
        At the “Moment of Truth” we enable you to present that content which is most likely to result in a transaction.more
    • Agency Services
      Our mission is to lead your company confidently and profitably into the new, continually evolving world of personalized consumer engagement.
      • Creative Services
        Our world-class team of designers, art directors and copywriters produce concepts that work from email templates and preference centers, to display ads and websites.more
      • Account Services
        Our world-class account services teams work with our clients to continuously improve and optimize program results. We bring a service-first mentality to each client engagement.more
      • Media Services
        Our media programs can produce cost-effective acquisition performance.more