Acxiom’s Integrated Media offering is designed to add targeted and highly qualified prospects and customers to our client’s databases. We accomplish this through a number of targeted, cost efficient vehicles. These vehicles can include email list rental, display banners, paid search, SEO, email appends, email newsletters, co-registration, online surveys and custom online advertiser programs. These programs are priced in different industry accepted formats that include CPM (cost per thousand), CPC (cost per click), and CPA (cost per action). The standard deliverables for Online Media services include full service program management that encompasses strategy, media planning and buying services, data management, creative services, trafficking, reporting and analysis.
Acxiom offers both Organic and Paid Search services. Our Search Engine Optimization services are designed to inform clients of overlying SEO issues, identify existing barriers to success, and begin the process of systematically breaking down the barriers in the most logical fashion while simultaneously improving overall website performance.
Acxiom’s Paid Search services are built to deliver performance-based results for your search engine advertising budget. Our expertise in keyword selection, text ad copy writing, bid management, geo-targeting and other advanced optimization features can produce a measurable return on your campaigns.