Multidimensional Insights and real time data integration, your company can
start learning about your customers immediately so you can begin to leverage
information about their intent, and create stronger brand experiences for your
customers. When you plug them into our Decision Engines, you’ll be able to make
your marketing more customized and efficient, driving transactions and revenue.
centralized hub for your decision-making doesn’t mean getting rid of other data
assets. Instead, it allows you to integrate all
of your data and then queue up the right content for the right customer. The
decision engine runs when you take your customer assets and then run a set of
rules against them.
You’ll create a
persona for each of your products and an accompanying map for each type of
buyer. These Decision Engines—built on workflow delivery and other decision
processes—allow you to efficiently drive relevant and timely messages to your
customers at any touch point.