How do you know
what channel is most appropriate to use to respond or communicate with your
grow relationships with your customers—you need to communicate with and respond
to them in the channel where they are most receptive to your message. We’ve
developed technologies that can help you identify the appropriate channel and
efficiently coordinate your marketing engagement across all the channels your
customers use—email, iTV, social and mobile—including:
Digital Marketing Platform
Some of the
world's most successful brands rely on Acxiom to design, send, optimize and
analyze communications across multiple channels including: email, web, mobile
and social media. The great results we deliver are built on the direct-response
sensibility that Acxiom has been known for over the past 40 years.
Acxiom is unique
in its ability to fuse consumer insight to marketing programs and deliver deep
core competencies in strategy and analytics, management and measurement, and
execution services, delivering superior customer engagement and return on your
Acxiom email services
are known as an industry-leading solution, for the ability to manage and deploy
highly targeted and measurable email programs, globally.
As an innovative
leader in email marketing, our team provides the industry’s most complete email
product and service offering. We deliver campaigns to 127 countries in more
than two dozen different languages. And ROI is driven by increased offer
conversion as well as spend reduction in other channels, like call centers and
direct mail. We oversee data exchange, creative and technical integration,
quality assurance, targeting, testing, launch and reporting.
email allows your company to quickly and easily transform the emails you
currently send to customers into cross-sell and up-sell opportunities. This
solution lets clients fully maximize the value of each customer communication
using various prompts such as consumer action, time based or other criteria.
Acxiom has a
dedicated mobile marketing platform for highly targeted, triggered and
lifecycle SMS messages; it integrates with short code programs, and can produce
WAP-based content. The platform is also packaged with handheld applications
that are capable of delivering rich media messages and advertisements based
upon user geographic location.
Acxiom clients can
now seamlessly integrate mobile marketing strategies into any email campaign.
Responders to these campaigns can input their mobile number and trigger the
automated delivery of coupons or SMS text reminders about upcoming events and