You can learn a lot about your customers with your own information and analysis, but consumer behavior remains very unpredictable. It’s important to understand a customer’s intent in the moment, and be able to recognize and respond with the most appropriate content for that individual at that point in time.
We have the
technology to mobilize data, link data to consumers, and map it together
quickly so that you respond appropriately by segment, message and channels. Our proprietary
email campaign management and analytics platform (Acxiom® Email Marketing Services) is
comprised of two tightly integrated modules that enable you to design, send,
analyze and optimize direct marketing communications from a single platform.
Powerful features include sharing with social networks and advanced
segmentation tools. With these tools, we can also provide you with website
personalization so you can map your site content to the visitors’ intent.
We can transform
your website into a high-performance asset that can target and optimize
individual visitor experiences.
Our tools and
expertise provide thoughtful methods of personalizing the online experience for
increased conversion of more than 10% and up to four times the return on
investment using these key attributes: