A single perspective of a customer does not tell a complete story.
Relying on one perspective—such as online activity or purchase behavior—can’t give you a comprehensive understanding of what they want and need, and that incomplete understanding wastes money and can tarnish your brand. Our job is to provide you with a multidimensional understanding of your customers, but more importantly, how to leverage that understanding to improve bottom-line results and drive higher marketing ROI.
Our multidimensional approach results in:
With a global team of over 500 people and nearly 40 years of experience in managing, synthesizing and improving customer information, we have what you need to optimize your results, as each recommendation is tied to an economic value proposition. Our experience encompasses financial services, insurance, brokerage, automotive, retail, travel, entertainment, telecommunications, media, publishing and health care industries across five continents.
Our analytics offering helps our clients anticipate buying behaviors and attitudes in customer interactions, improve targeting and engagement across channels and time.