Strategy & Analytics
A single perspective of a customer does not tell a complete story.
Relying on one perspective—such as online activity or purchase behavior—can’t give you a comprehensive understanding of what they want and need, and that incomplete understanding wastes money and can tarnish your brand. Our job is to provide you with a multidimensional understanding of your customers, but more importantly, how to leverage that understanding to improve bottom-line results and drive higher marketing ROI.
Our multidimensional approach results in:
- Finding incremental revenue opportunities with existing customers and identifying and locating profitable prospects
- Unlocking meaningful insights for more focused allocation of marketing spend
- Identifying opportunities to optimize people, process and technology for cost savings
- Managing risk by complying with privacy regulations and protecting your customers from fraud
With a global team of over 500 people and nearly 40 years of experience in managing, synthesizing and improving customer information, we have what you need to optimize your results, as each recommendation is tied to an economic value proposition. Our experience encompasses financial services, insurance, brokerage, automotive, retail, travel, entertainment, telecommunications, media, publishing and health care industries across five continents.