Closed-Loop Analysis and Reporting evolves analytic and Business Intelligence tools to an integrated and automated state, providing your team with the decision support needed to improve the quality and cost-effectiveness of your campaign management programs. It opens the way to new revenue streams by better understanding consumer needs, and spotting opportunities for service creation and optimization.
Closed-Loop Analysis and Reporting supports both the immediate tactical needs of campaign management programs, as well as providing the data-driven insight needed to fuel your offer decision strategy with continuous learning from your customers. Features include:
A successful campaign management strategy requires the combined value of data and analysis to make informed decisions regarding audience targeting and offer development. With the rapidly-evolving nature of digital marketing, you’re in a unique position to mine unparalleled volumes of information on how your customers and prospects are responding to your marketing programs.