Closed-Loop Analysis and Reporting
Closed-Loop Analysis and Reporting evolves analytic and Business Intelligence tools to an integrated and automated state, providing your team with the decision support needed to improve the quality and cost-effectiveness of your campaign management programs. It opens the way to new revenue streams by better understanding consumer needs, and spotting opportunities for service creation and optimization.
Closed-Loop Analysis and Reporting supports both the immediate tactical needs of campaign management programs, as well as providing the data-driven insight needed to fuel your offer decision strategy with continuous learning from your customers.
Features include:
- A reporting feature providing users with current-state response and performance measurements of key indicators that can be used to monitor activities, initiate tactical changes, and influence strategic planning.
- A continuous analysis loop synthesizing field results with industry specific performance metrics to create ideal campaign management standards. Integrated into a decision making system, these results further refine models built to optimize strategic planning, channel mix objectives, and overall campaign results.
A successful campaign management strategy requires the combined value of data and analysis to make informed decisions regarding audience targeting and offer development. With the rapidly-evolving nature of digital marketing, you’re in a unique position to mine unparalleled volumes of information on how your customers and prospects are responding to your marketing programs.