Insights Lab
Acxiom turns BIG DATA into Actionable Insights in a first-of-its-kind solution marrying traditional market research data with customer intelligence data. By mapping the customer lifecycle and determining their lifetime value, we can identify:
- Who your best customers are
- Who you want to engage in conversation with, and who can you ignore
- The next logical purchase
- The next selling opportunity
Our services include:
- Universe Definition: The Insights Lab can provide expansive and contextual views of consumers across multiple product and service categories for product innovation and brand extension.
- Competitive Dynamics: The Insights Lab can provide a clear understanding of competitive dynamics in developing marketing strategies and operational tactics that focus on the consumer value chain.
- Partner Marketing: Marketers can expand their message and reach through collaborative marketing execution with complementary markets and brands.