Increasing your marketing ROI starts with an understanding of which media and channels are and are not working for your brand. Yet channel optimization is only one possible avenue for measuring and improving marketing’s return on investment. Acxiom can provide your company with a third party validation of your agency performance and creates a systematic way to analyze the performance of your marketing efforts in this age of channel proliferation.
Marketing Mix Optimization is the optimizing of marketing investment across all channels, touches or means an enterprise uses to influence customer behavior.
How it Helps:
Marketing Mix Optimization is a powerful and guiding force in campaign
scheduling and other media decisions. It establishes and benchmarks the
bottom-line benefit of your marketing spend in the aggregate, helping you
improve campaign effectiveness through media attribution.