Multidimensional Insight
Even if you know all of your
customer purchase behavior, that only gives you insight into less than 2% of
your best customers’ total activity. But what about the other 98% of their
time?
Multidimensional Insight spans
buyers’ online and offline activity and attitudes to provide a more complete
perspective of customer behavior, which varies across media, channels and time.
With Multidimensional Insight powering a Decision Engine, Acxiom helps you get
the right message in front of your customers at the right time, ensuring
personalized and coordinated engagement.
We create a customer information
strategy that incorporates external data in order to create specific personas
for you upon which to base your marketing strategies. Better still, we help you
learn from every interaction with a customer, so you’re that much smarter at
the next interaction. Recognizing your customers, treating them differently,
engaging them in memorable dialogue and then selling them exactly what they
want. It’s possible with Multidimensional Insights powering an Acxiom Decision
Engine.
We focus on nine subcategories of
Multidimensional Insight to drive Acxiom’s Decision Engines:
- Relationship Profile: Customer segment history,
product ownership history, current and lifetime value, share of wallet and
marketing budget by
customer
- Interaction History: Service, promotion and
response history across channels
- Brand Advocacy: Net promoter score,
degree of social influence and brand metrics at a customer level
- Product Propensities: Propensities across the
conversion funnel,
next-best product to sell and likelihood to recommend
- Media Preferences: Media consumption,
explicit and implicit preferences, context preferences and contact cadence
strategy
- Channel Preferences: Shopping pathway,
preferred buying channel, preferred research channel and partner service channels
- Geodemographics: Age, occupation, gender,
location, ethnicity, family/household size, life stage and life event
information
- Interests and Attitudes: Purchase intent by
category, recreational interests and social causes
- Monetary Indicators: Income, discretionary
income, wealth and real property indicators