For more information, contact:
Scott Maple
Acxiom Corporate Communications
Scott.Maple@acxiom.com
501.252.5399
GACXM
LITTLE ROCK, Ark. – December 8, 2008 – Acxiom Corporation (Nasdaq: ACXM) today announced the launch of its new multi-channel, multi-dimensional marketing campaign to increase awareness of the company’s broadening role as a global interactive marketing services company.
The campaign uses print and display advertising, email messaging, web posts, public relations and social media to illustrate how Acxiom incorporates all marketing channels in support of an increasingly strategic and global-minded clientele.
“Our vision is for Acxiom to be a global brand that the world’s most successful companies view as a required partner to grow their market share and fully realize the potential of an integrated marketing approach that harnesses all channels,” said Acxiom CEO and President John Meyer. “A lot of companies know about Acxiom’s historical market leadership in technology, data and quality delivery, but what they may not realize is our ability to make information intelligent and valuable across all the various channels needed to connect with today’s savvy consumer. This new campaign will make that broadly known.”
Acxiom is working to increase client focus and thought leadership by providing more consulting and analytic services, more fully exploiting digital capabilities, and expanding into new markets and geographies where clients have needs.
Recent examples of increased thought leadership range from Acxiom’s consumer demographic studies for automotive and retail markets to new ground-breaking solutions. These include online customer data integration delivered via software as a service; a rapid-deploy marketing database for growing companies; banner advertising capabilities based on consumer life stages; and an industry-first low-cost, rapid-install business intelligence platform. Information on these recent product releases may be found at http://www.acxiom.com/press-news.
“Now more than ever, Acxiom is in step with the changing dynamics of the marketplace and the need for companies to be more strategic and coordinated in reaching consumers who are taking control over how they are marketed to,” said Acxiom Marketing Vice President Mimi San Pedro. “Not only that, but companies also want to measure the impact of their campaigns and make changes in real time for increased effectiveness.”
About Acxiom
The global leader in interactive marketing services, Acxiom helps clients connect with their customers through deep consumer insight that enables effective and profitable marketing initiatives and business decisions. Our consultative approach spans multiple industries and incorporates decades of experience in consumer data and analytics, information technology, data integration, and consulting solutions for effective marketing across digital, Internet, email, mobile and direct mail channels. Founded in 1969, Acxiom is headquartered in Little Rock, Ark., and serves clients around the world from locations in the United States, Europe, and Asia-Pacific. For more information about Acxiom, visit www.acxiom.com.
Acxiom is a registered trademark of Acxiom Corporation.