The nonprofit industry is at a point of inflection which requires a rethinking of traditional marketing and fundraising assumptions. New donor acquisition is declining and the traditional donor pools are over-tapped and aging. How, when and where a constituent engages with an organization has become more complex, flooding nonprofits with data from multiple channels, venues and other points of engagement. In parallel, direct mail is becoming less efficient and more expensive.

Nonprofits understand that success will come from linking data across all channels of interaction and delivering timely, actionable information to the broad constituent of end users from executive directors to chapter and event managers.  

Acxiom offers a broad portfolio of solutions for nonprofits, helping to integrate disparate data sources and improve the understanding of donor behavior. Our wide range of offerings allows for intelligent engagement with constituents, sophisticated behavioral modeling and targeted, multichannel outreach.

Acxiom’s nonprofit solutions and services include:

Constituent Big Data Solutions, which include industry-leading data cleansing and standardization solutions based upon a sophisticated blend of Acxiom’s comprehensive proprietary knowledge base and data quality tools.

Constituent Engagement and Agency Solutions, which support effective engagement and communication with donors and constituents. In addition, we provide deep consumer insights on 126 million households and more than 190 million individuals — in the form of Acxiom’s data enhancements, lists, demographics, segmentation and buying behavior — enabling more effective and profitable outreach.

Implementation and Advanced Analytic Consulting Services, which leverage existing knowledge of donor behavior and attitudes to create an addressable view of an entire market. Predictive donor insight solutions combine donor demographic information to build comprehensive and actionable donor insights for enhanced marketing effectiveness and efficiency.