Rocket Fuel delivers the only digital media buying platform at big data scale that harnesses the power of artificial intelligence to improve marketing ROI and solve the most important issue in marketing – how to deliver exactly the right ad, in front of exactly the right person, at exactly the right time, across all addressable media, and at a scale never before seen in the history of marketing technology. An independent 2013 Forrester Consulting Total Economic Impact study found that Rocket Fuel-aided campaigns equate to a best-in-class 229% ROI for agencies, 192% ROI for advertisers.