Insights Archives - Acxiom

image 32 - Data Monetisation

This is Data Monetisation By Design

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Marketers have been monetising data for years, but today, fuelled by an explosion in data and driven by more ambitious brand strategies, marketing professionals need to think carefully and act confidently if they’re to achieve a competitive advantage and avoid losing out.

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The Loyalty Divide

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We explore what seems to be a widening divide between marketers and customers’ perceptions of loyalty. Brands don’t offer loyalty. Consumers grant it.

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